--- title: "Provision of Research Specification for Communications and Marketing Campaign" ocid: "ocds-b5fd17-83af6453-620f-4d6c-b260-20ec076f24b6" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-83af6453-620f-4d6c-b260-20ec076f24b6" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-83af6453-620f-4d6c-b260-20ec076f24b6.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-83af6453-620f-4d6c-b260-20ec076f24b6.json" source: "Contracts Finder" current_stage: "Award" buyer: "Crown Commercial Service" published: "2026-10-01" --- # Provision of Research Specification for Communications and Marketing Campaign Buyer: Crown Commercial Service Current stage: Award OCID: ocds-b5fd17-83af6453-620f-4d6c-b260-20ec076f24b6 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-83af6453-620f-4d6c-b260-20ec076f24b6) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-83af6453-620f-4d6c-b260-20ec076f24b6.json) ## Summary HM Revenue & Customs is buying research services to gather insight and evaluate its paid marketing campaigns, alongside other research projects that support the department. The requirement is for one research supplier, with work covering activity across England, Scotland and Wales. The Government Commercial Agency is the named buyer, acting for HMRC. This is a communications and marketing research programme rather than a purchase of goods, despite the procurement category recorded in the process. The work centres on understanding campaign performance and producing research that informs HMRC more broadly. It is relevant to market research agencies able to deliver campaign insight and evaluation across a UK-wide public sector account. The procurement is complete and was awarded to Ipsos (Market Research) Ltd. The award date was 14 August 2026, and the contract period runs from 24 August 2026 to 23 August 2029. The award value is £7,225,000. The process used a selective call-off from a framework agreement, and sought a single supplier for the research programme. The tender deadline was 3 July 2026. The published information describes the requirement and award but provides no detailed scoring breakdown or specific evaluation weightings. The tender records suitability for small and medium-sized enterprises, although the contract was awarded to a large supplier. Work spans England, Scotland and Wales, supporting HMRC campaigns and other research during the agreement. For a future procurement of this requirement, credible competitors would need to show strong market research capability in paid marketing campaign insight and evaluation, as well as the ability to undertake broader research for HMRC. The award demonstrates demand for a single supplier able to support a sustained programme across England, Scotland and Wales, rather than a one-off campaign study. Experience managing a UK-wide public sector research account and translating findings into useful evidence for communications and marketing decisions would be commercially relevant. The selective framework call-off route indicates that access to the relevant framework would matter when competing through the same route. The recorded SME suitability suggests smaller research businesses may be relevant participants, potentially with the capacity and coverage needed to deliver this national programme. ## Notice The purpose of this requirement is to appoint one research Supplier to carry out insight gathering and evaluation of paid-for marketing campaigns run by HMRC over the duration of the agreement, as well as more general research projects to benefit HMRC ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8dd803f1-6e2f-4f88-81f2-0babeff79f3f | | Notice type | Award Notice | | Procurement type | Framework | | Procurement category | Goods | | Procurement method | Selective | | Procurement method details | Call-off from a framework agreement | | Tender suitability | SME | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Oct 2026 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 14 Aug 2026 | | Contract period | 24 Aug 2026 - 23 Aug 2029 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £7,225,000 | | Lots value | Not specified | | Awards value | £7,225,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | Crown Commercial Service | | Locality | LIVERPOOL | | Postcode area | Liverpool | | Postcode | L3 9PP | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD7 Merseyside | | ITL 3 | TLD72 Liverpool | | Local authority | Liverpool | | Electoral ward | City Centre North | | Westminster constituency | Liverpool Riverside | | Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England), TLL Wales, TLM Scotland | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | Ipsos MORI | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73110000 - Research services ## Release History - 1 Oct 2026 at 08:15 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8dd803f1-6e2f-4f88-81f2-0babeff79f3f - 17 Sep 2026 at 11:09 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8dd803f1-6e2f-4f88-81f2-0babeff79f3f ## Documents - https://www.contractsfinder.service.gov.uk/Notice/8dd803f1-6e2f-4f88-81f2-0babeff79f3f 1st October 2026 - Awarded contract notice on Contracts Finder ## Notice URLs - https://www.gov.uk/government/organisations/crown-commercial-service ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-83af6453-620f-4d6c-b260-20ec076f24b6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-83af6453-620f-4d6c-b260-20ec076f24b6.json.