---
title: "Audience Research"
ocid: "ocds-b5fd17-83b8ebb8-15f3-4b37-a6bc-fc09b7fa7d73"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-83b8ebb8-15f3-4b37-a6bc-fc09b7fa7d73"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-83b8ebb8-15f3-4b37-a6bc-fc09b7fa7d73.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-83b8ebb8-15f3-4b37-a6bc-fc09b7fa7d73.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CITY OF LONDON CORPORATION"
published: "2018-08-22"
---

# Audience Research

Buyer: CITY OF LONDON CORPORATION  
Current stage: Award  
OCID: ocds-b5fd17-83b8ebb8-15f3-4b37-a6bc-fc09b7fa7d73

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## Summary

The City of London Corporation has recently completed a procurement process for a project titled "Audience Research" within the research and development services industry, specifically focusing on market research services. This limited tender process was initiated to gather insights that would shape a strategic audience model for the Barbican, with a project value of £100,000. The contract period commenced on 13th August 2018 and is set to conclude on 30th April 2019. The tender period ended on 14th June 2018, and the services will be delivered in London, UK.

This contract presents a significant opportunity for businesses that specialise in market research, strategic consultancy, and audience development analytics. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) would be particularly well-suited to compete, given the nature of the services required. With the aim of establishing a robust research strategy aligned with audience development goals, companies equipped to provide in-depth analysis and innovative segmentation models will find potential to grow and enhance their market presence through this type of engagement.

## Notice

In order to support Barbican in the achievement of its audience development goals, a comprehensive piece of audience research and the development of a central audience model is essential to inform a more strategic approach to audiences across all areas of the organisation. Various approaches to behavioural and attitudinal segmentation have been used over time, but to date, Barbican is lacking an appropriate singular model by which it can define and understanding its audiences in order to embed a shared approach across the organisation. We are now seeking to commission a major piece of research and strategic consultancy to develop a single audience model that expresses the make-up of our existing and potential audiences in a robust, accessible and actionable way. It is the intention that this work can and should produce a model that will play a significant role in shaping wider strategic direction. With the model defined, Barbican is also seeking to establish a rolling research strategy which speaks to this model for ongoing and up-to-date audience development.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1e5de111-ca9a-49e7-af85-a52fa4c2b15f |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Aug 2018 |
| Submission deadline | 14 Jun 2018 |
| Future notice date | Not specified |
| Award date | 12 Aug 2018 |
| Contract period | 12 Aug 2018 - 30 Apr 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | £100,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CITY OF LONDON CORPORATION |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2P 2EJ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Clerkenwell |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MUNRO MARKET RESEARCH LIMITED T/A - FUTURE THINKING |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73000000 - Research and development services and related consultancy services
- 79310000 - Market research services

## Release History

- 22 Aug 2018 at 13:42 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1e5de111-ca9a-49e7-af85-a52fa4c2b15f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1e5de111-ca9a-49e7-af85-a52fa4c2b15f
  22nd August 2018 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-83b8ebb8-15f3-4b37-a6bc-fc09b7fa7d73. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-83b8ebb8-15f3-4b37-a6bc-fc09b7fa7d73.json.