---
title: "Standards and Attitudes Tracker"
ocid: "ocds-b5fd17-844feefc-21ac-4943-af51-86b48f8cbf25"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-844feefc-21ac-4943-af51-86b48f8cbf25"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-844feefc-21ac-4943-af51-86b48f8cbf25.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-844feefc-21ac-4943-af51-86b48f8cbf25.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2025-11-10"
---

# Standards and Attitudes Tracker

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-844feefc-21ac-4943-af51-86b48f8cbf25

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-844feefc-21ac-4943-af51-86b48f8cbf25)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-844feefc-21ac-4943-af51-86b48f8cbf25.json)

## Summary

The procurement process conducted by OFCOM involved commissioning a project titled "Standards and Attitudes Tracker" within the market research services category. The purpose is to undertake a quantitative research programme through Adults and Teens surveys, focusing on media content concerns and regulatory perception. OFCOM operated this procurement under a "Mini Competition via Ofcom Market Research Framework Agreement" with an allocated budget of £183,900. The project covers various delivery regions including the United Kingdom and extends globally. The tendering process reached the award stage, with the contract commencing on 25th September 2025 and concluding on 31st March 2026. BMG Research has been selected as the supplier, marking the contract as active as of its award date, which was published on 10th November 2025.

This tender opens opportunities for SMEs and VCSEs, as the offer aligned well with the ethos of supporting smaller enterprises through public procurement engagements. Market research firms, particularly those with experience in media-related surveys or regulation compliance research, can leverage their expertise to partake in similar future tenders. Collaboration in such projects with academia or experts in media consumption patterns could further enhance a firm’s proposition, potentially expanding their portfolio and client base across the UK and internationally. The accessible framework agreement encourages a competitive yet supportive environment for innovation and thorough industry analysis.

## Notice

The panel would like to commission a quantitative research programme, consisting of an Adults and Teens survey. The adults' tracker covers several different key topic areas. The main objectives are: Concerns about content To uncover any concerns audiences have about potentially offensive, harmful or damaging content on TV. To uncover any concerns audiences have about potentially offensive content on the radio. To uncover any concerns audiences have about content on broadcast video on demand (BVoDs) and subscription video on demand (SVoDs). Regulation To understand awareness and perceptions of regulation across TV, radio, BVoD and SVoD services. Quality of content To understand perceptions of the quality of TV programmes and the reasons why audiences believe this may have changed. Advertising and commercial references To explore awareness of advertising and commercial references on TV. To explore whether audiences have any concerns about advertising on TV. The main objectives of the teens tracker are: To uncover any concerns teens have about potentially harmful or inappropriate content on TV and on-demand services. To understand awareness of regulation TV and on-demand and whether teens feel the current levels of regulation are appropriate. In 2026 we anticipate keeping core areas of the questionnaires largely the same but revisiting certain areas with the implementation of the Media Act.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c81d640c-2dcf-41c8-ae1c-99c9b4227691 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Mini Competition via Ofcom Market Research Framework Agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Nov 2025 |
| Submission deadline | 3 Jul 2025 |
| Future notice date | Not specified |
| Award date | 24 Sep 2025 |
| Contract period | 24 Sep 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £183,900 |
| Lots value | Not specified |
| Awards value | £183,900 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BMG RESEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 10 Nov 2025 at 09:56 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c81d640c-2dcf-41c8-ae1c-99c9b4227691

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c81d640c-2dcf-41c8-ae1c-99c9b4227691
  10th November 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-844feefc-21ac-4943-af51-86b48f8cbf25. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-844feefc-21ac-4943-af51-86b48f8cbf25.json.