---
title: "Jubilee2 Leisure Facility - Marketing Services"
ocid: "ocds-b5fd17-8465af66-03bf-4091-b4c5-0a9f1341f241"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8465af66-03bf-4091-b4c5-0a9f1341f241"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8465af66-03bf-4091-b4c5-0a9f1341f241.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8465af66-03bf-4091-b4c5-0a9f1341f241.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEWCASTLE-UNDER-LYME BOROUGH COUNCIL"
published: "2024-08-30"
---

# Jubilee2 Leisure Facility - Marketing Services

Buyer: NEWCASTLE-UNDER-LYME BOROUGH COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-8465af66-03bf-4091-b4c5-0a9f1341f241

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## Summary

The Borough Council of Newcastle-under-Lyme has awarded a contract for marketing services aimed at enhancing the visibility and commercial success of the Jubilee2 Leisure Facility. The procurement process, classified under CPV codes for advertising and marketing services, was conducted via an open procedure. This five-year contract, valued at £97,174, commenced on 5th August 2024 and is set to end on 4th August 2028. It focuses on digital marketing strategies to increase online engagement, lead generation, and overall customer retention. The application deadline was 24th June 2024, and the contract was awarded to Bullshark Limited.

This tender offers substantial opportunities for digital marketing firms, particularly those with expertise in search engine optimisation, paid advertising, and content marketing. Small and medium-sized enterprises (SMEs) could find this project particularly attractive given the budget and the potential for showcasing their effectiveness in a high-profile public sector project. Engaging in this contract allows businesses to demonstrate their capability to drive meaningful digital transformation and customer engagement for a prestigious leisure facility, thus enhancing their portfolio and market reputation.

## Notice

The Borough Council of Newcastle-under-Lyme's Leisure facility Jubilee2 needs to build upon the excellent recovery since the Covid-19 pandemic, maintain its position a premier leisure facility in the Borough, attract new audiences through innovation, improve customer retention, and enhance the overall commercial viability of services. The Council are therefore are looking to commission a digital marketing partner to meet the following objectives: a) Help to raise the profile of Jubilee2 as a leisure destination through digital channels, and increase engagement with, Jubilee2 online presence, maximise search engine optimisation help promote PR coverage and optimise content on the website via Juilee2's digital channels and paid advertising. b) Generate in-bound leads and enquiries (including lead generation from dedicated landing/promotional pages away from the Councils main website, transferring leads to the business development team at Jubilee2. c) To increase traffic to the Jubilee2 website, App, and online joining/booking platforms, encouraging customers to self-serve... d) To be able to demonstrate the impact of marketing activities and Pay per click advertising on Googles and face, demonstrating value for money for the Council., when bench marked against industry standards, along with undertaking a mystery shopper exercise once per year e) To evaluate the J2 App on an annual basis and undertake a redesign requirements through the Innovatise platform as required by the Council

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0e8b6978-41c9-460c-8436-a9728e50c35e |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Aug 2024 |
| Submission deadline | 24 Jun 2024 |
| Future notice date | Not specified |
| Award date | 4 Aug 2024 |
| Contract period | 4 Aug 2024 - 4 Aug 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £97,174 |
| Lots value | Not specified |
| Awards value | £42,600 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE-UNDER-LYME BOROUGH COUNCIL |
| Locality | NEWCASTLE-UNDER-LYME |
| Post town | Stoke-on-Trent |
| Postcode | ST5 1BL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG2 Shropshire and Staffordshire |
| ITL 3 | TLG24 Staffordshire CC |
| Local authority | Newcastle-under-Lyme |
| Electoral ward | Town |
| Westminster constituency | Newcastle-under-Lyme |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BULLSHARK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342100 - Direct marketing services

## Release History

- 30 Aug 2024 at 16:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0e8b6978-41c9-460c-8436-a9728e50c35e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0e8b6978-41c9-460c-8436-a9728e50c35e
  30th August 2024 - Awarded contract notice on Contracts Finder
- https://www.mytenders.co.uk/search/show/search_view.aspx?ID=AUG168633
  NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at the link provided.

## Notice URLs

- http://www.newcastle-staffs.gov.uk/

## Provenance

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