--- title: "2024-713 PR and Event agency in the food sector (Paris region)" ocid: "ocds-b5fd17-8484af9e-8b4c-41de-be6d-bcaeea849556" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8484af9e-8b4c-41de-be6d-bcaeea849556" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8484af9e-8b4c-41de-be6d-bcaeea849556.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-8484af9e-8b4c-41de-be6d-bcaeea849556.json" source: "Contracts Finder" current_stage: "Tender" buyer: "AHDB" published: "2024-12-11" --- # 2024-713 PR and Event agency in the food sector (Paris region) Buyer: AHDB Current stage: Tender OCID: ocds-b5fd17-8484af9e-8b4c-41de-be6d-bcaeea849556 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8484af9e-8b4c-41de-be6d-bcaeea849556) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8484af9e-8b4c-41de-be6d-bcaeea849556.json) ## Summary AHDB (Agriculture and Horticulture Development Board) is inviting tenders for a PR and Event agency contract focusing on the food sector in the Paris region. This procurement is at the tender stage with a closing date of noon on 10th January 2025. The successful agency will be responsible for organising key events such as Top Pros for head butchers, vintage beef/lamb events, Escoffier for chefs, and Colmar Frais for food service. The contract is valued between £220,000 and £880,000 GBP. It will commence on 1st April 2025 and end on 31st March 2028. The procurement method is an open procedure, and submissions should be made in French, preferably from a supplier based or with a commercial office in France. This tender represents a significant opportunity for PR agencies in the food sector to work closely with AHDB to promote British beef and lamb in France. Businesses specialising in public relations, event management, and food sector communications, particularly those familiar with the French market, will find this contract beneficial for growth. The chosen agency will have the chance to engage with key stakeholders such as head butchers, wholesalers, chefs, and food service buyers through a mix of publications, events, and strategic influence, thereby enhancing their portfolio and expanding their market presence. ## Notice AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region. The agency will be responsible for assisting AHDB in the organisation of 3 main events: * Top Pros (for Head butchers) * Vintage beef/lamb events * Escoffier for Chefs and Colmar Frais for food service * Also support for some smaller events will be required on top of the above three categories The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements. The objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of: * Head butchers * Wholesalers * Buyers * Chefs * Food service This will be achieved through a comprehensive strategy, using a mix of publications, events and influence. Supplier is preferred to be based or have a commercial office in France. The closing date for this tender opportunity is NOON 10th January 2025. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal. Submissions are to be in French. It is preferable that the supplier/agency is based or has a commercial office in Paris, France, ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b77e2cb8-547b-43c2-a45f-3d12b05c2039 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 11 Dec 2024 | | Submission deadline | 10 Oct 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 31 Mar 2025 - 31 Mar 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £880,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AHDB | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV3 4PE | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79416000 - Public relations services ## Release History - 11 Dec 2024 at 12:12 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b77e2cb8-547b-43c2-a45f-3d12b05c2039 - 11 Dec 2024 at 08:27 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/fd3e4944-1ee5-433e-9f90-cc013acb2e62 - 7 Nov 2024 at 09:49 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/e2e0fbc7-b01a-45b5-8213-5c3722929c9c ## Documents - https://www.contractsfinder.service.gov.uk/Notice/b77e2cb8-547b-43c2-a45f-3d12b05c2039 11th December 2024 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/fd3e4944-1ee5-433e-9f90-cc013acb2e62 11th December 2024 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/e2e0fbc7-b01a-45b5-8213-5c3722929c9c 7th November 2024 - Opportunity notice on Contracts Finder ## Notice URLs - https://defra-family.force.com/s/Welcome ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8484af9e-8b4c-41de-be6d-bcaeea849556. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8484af9e-8b4c-41de-be6d-bcaeea849556.json.