---
title: "Management of Affiliates and Aggregators"
ocid: "ocds-b5fd17-8486a1c2-ec00-4b62-a7dc-91e7c2c37855"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8486a1c2-ec00-4b62-a7dc-91e7c2c37855"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8486a1c2-ec00-4b62-a7dc-91e7c2c37855.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8486a1c2-ec00-4b62-a7dc-91e7c2c37855.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "POST OFFICE LIMITED"
published: "2022-02-02"
---

# Management of Affiliates and Aggregators

Buyer: POST OFFICE LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-8486a1c2-ec00-4b62-a7dc-91e7c2c37855

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8486a1c2-ec00-4b62-a7dc-91e7c2c37855)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8486a1c2-ec00-4b62-a7dc-91e7c2c37855.json)

## Summary

The contracting authority, Post Office Limited, has awarded a contract titled "Management of Affiliates and Aggregators" for advertising and marketing services. This contract is a selective procurement process and was published following the OJEU procedure. The total contract value is £50 million and could potentially extend until August 30, 2026, after an initial award period of two years with options for three one-year extensions. The tender was concluded with a key date of August 31, 2021, marking the end of the tender period, with the contract spanning delivery addresses in the UK and various Crown Dependencies.

This tender represents a significant opportunity for large advertising agencies and firms experienced in affiliate and aggregation marketing strategies. Companies that excel at enhancing publisher relationships, managing advertising campaigns, and providing robust analytical reporting will find this contract particularly suitable. As the contract commands a high value, successful bidders can benefit substantially from a long-term collaboration with the Post Office, hence fostering business growth and enhancing visibility in the competitive marketing sector.

## Notice

Contract award - OJEU process followed. The services are management of Affiliates (publishers who promote Post Office products who are recruited through direct relationships and the contracted Affiliate Network) and Aggregators (Price Comparison Websites). This includes growing performance by enhancing relationships and identifying new relationships, deliver reporting and processing payments Additional information: The total contract duration could be 5 years, however the contract was awarded for 2 years with optional 3 one year extensions - therefore total potential contract end date is 2026.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0d701a1b-ddfd-48f4-b0c1-f5adbe0b1a51 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive procedure with negotiation (above threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Feb 2022 |
| Submission deadline | 30 Aug 2021 |
| Future notice date | Not specified |
| Award date | 30 Aug 2021 |
| Contract period | 30 Aug 2021 - 30 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000,000 |
| Lots value | Not specified |
| Awards value | £5,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | POST OFFICE LIMITED |
| Additional buyers | MEDIUS SOFTWARE LIMITED |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2Y 9AQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Bunhill |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AWIN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 2 Feb 2022 at 15:23 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0d701a1b-ddfd-48f4-b0c1-f5adbe0b1a51
- 20 Jan 2022 at 17:12 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0d701a1b-ddfd-48f4-b0c1-f5adbe0b1a51

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0d701a1b-ddfd-48f4-b0c1-f5adbe0b1a51
  2nd February 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8486a1c2-ec00-4b62-a7dc-91e7c2c37855. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8486a1c2-ec00-4b62-a7dc-91e7c2c37855.json.