---
title: "Provision of Optimisation Agreement (AB Testing)"
ocid: "ocds-b5fd17-85bdfe8a-0c7a-4fe7-a554-b754136ae28f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-85bdfe8a-0c7a-4fe7-a554-b754136ae28f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-85bdfe8a-0c7a-4fe7-a554-b754136ae28f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-85bdfe8a-0c7a-4fe7-a554-b754136ae28f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR INTERNATIONAL TRADE"
published: "2024-12-06"
---

# Provision of Optimisation Agreement (AB Testing)

Buyer: DEPARTMENT FOR INTERNATIONAL TRADE  
Current stage: Award  
OCID: ocds-b5fd17-85bdfe8a-0c7a-4fe7-a554-b754136ae28f

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## Summary

The Department for International Trade (DIT) has concluded the procurement process for the "Provision of Optimisation Agreement (AB Testing)," focusing on enhancing digital performance and data-driven decision-making. This project falls under the industry category of "Software packages and information systems" and is located in London, United Kingdom. The procurement stage is at the award stage, having been finalized on 29 November 2024. The contract was awarded to Wingify Software Private Limited for a term running from 29 November 2024 to 29 November 2026, with a total value of £38,990. The procurement method used was a direct single tender action, under the low threshold value.

This tender presents a significant opportunity for businesses specializing in digital optimisation and AB testing tools. SMEs and socially-driven enterprises are particularly well-suited to benefit from similar contracts, given the emphasis on service enhancement in digital platforms. The detailed attention to improving user experiences and marketing effectiveness can lead to further business growth opportunities through similar public sector projects. Businesses that excel in data analytics, user experience design, and digital marketing optimization will find this contract and similar opportunities ideal for expansion and establishing a foothold in the public sector.

## Notice

This contract covers the provision of an advanced A/B testing tool to support the Department for Business and Trade's (DBT) mission of enhancing digital performance and enabling data-driven decision-making across its services. DBT is procuring this tool to optimize user experiences, improve website and application performance, and enhance the effectiveness of marketing campaigns. The contract was awarded to Wingify Software Private Limited on the 29/11/2024 and the term runs until 29/11/2026.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5e9fd32d-9dff-4cb5-b865-b70aabdeee3b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Dec 2024 |
| Submission deadline | 28 Nov 2024 |
| Future notice date | Not specified |
| Award date | 29 Nov 2024 |
| Contract period | 29 Nov 2024 - 29 Nov 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £38,990 |
| Lots value | Not specified |
| Awards value | £38,990 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR INTERNATIONAL TRADE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2DY |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WINGIFY SOFTWARE |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 6 Dec 2024 at 12:39 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5e9fd32d-9dff-4cb5-b865-b70aabdeee3b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5e9fd32d-9dff-4cb5-b865-b70aabdeee3b
  6th December 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/950dc1cd-ebf8-4f5a-a271-39c5e4f22994
  contract redacted

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-85bdfe8a-0c7a-4fe7-a554-b754136ae28f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-85bdfe8a-0c7a-4fe7-a554-b754136ae28f.json.