---
title: "Red meat shopper basket analysis"
ocid: "ocds-b5fd17-85c0d074-3c3c-47e9-9675-b704df3191f9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-85c0d074-3c3c-47e9-9675-b704df3191f9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-85c0d074-3c3c-47e9-9675-b704df3191f9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-85c0d074-3c3c-47e9-9675-b704df3191f9.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS"
published: "2024-12-02"
---

# Red meat shopper basket analysis

Buyer: DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-85c0d074-3c3c-47e9-9675-b704df3191f9

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## Summary

The Department for Environment Food & Rural Affairs (DEFRA) has recently concluded a procurement process for a project titled "Red meat shopper basket analysis" in the research services category. This project aimed to gain insights into the role of meat in a balanced diet and evaluate shopping patterns related to meat consumption. Conducted through a single tender action below the threshold, Kantar UK, Limited trading as Kantar Worldpanel, was awarded the contract for £38,000. The project started on 18 November 2024 and will end on 1 January 2025. The procurement method was direct, and the contract period spans from 18 November 2024 to 1 January 2025.

This tender provides significant opportunities for businesses specialising in market research and data analysis within the food and nutrition sector. Specifically, small and medium-sized enterprises (SMEs) with expertise in delivering detailed and usable format data will find such contracts beneficial for growth. Business entities geared towards supporting healthy dietary habits and meal pattern analysis could leverage such projects to enhance their portfolio and engage in substantial, impactful research work.

## Notice

AHDB required insight and evidence to support meat's role in a healthy balanced diet and how eating meat can also encourage the consumption of vegetables and other healthy foods. This new analysis will enable us to look at the difference in shopping missions, how this translates to meal in the home and if they match the Eatwell plate and nutritional analysis of different baskets. We currently purchase red meat data from Kantar. They are the only provider who have the data required in a usable format for this analysis.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/30f6a609-e2b8-49a6-b5c2-9c2ce164751b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Dec 2024 |
| Submission deadline | 15 Nov 2024 |
| Future notice date | Not specified |
| Award date | 15 Nov 2024 |
| Contract period | 18 Nov 2024 - 1 Jan 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £38,000 |
| Lots value | Not specified |
| Awards value | £38,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KANTAR UK, LIMITED, TRADING AS KANTAR WORLDPANEL |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 2 Dec 2024 at 09:58 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/30f6a609-e2b8-49a6-b5c2-9c2ce164751b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/30f6a609-e2b8-49a6-b5c2-9c2ce164751b
  2nd December 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/71cd8b8f-6571-489f-b070-1b3b957105e1
  Redacted contract against a single tender award

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-85c0d074-3c3c-47e9-9675-b704df3191f9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-85c0d074-3c3c-47e9-9675-b704df3191f9.json.