---
title: "BTA1945 Global PR Evaluation Services"
ocid: "ocds-b5fd17-85d5d342-3508-4f0f-83e7-a1d7a5fe20f9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-85d5d342-3508-4f0f-83e7-a1d7a5fe20f9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-85d5d342-3508-4f0f-83e7-a1d7a5fe20f9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-85d5d342-3508-4f0f-83e7-a1d7a5fe20f9.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND"
published: "2024-01-19"
---

# BTA1945 Global PR Evaluation Services

Buyer: BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND  
Current stage: Tender  
OCID: ocds-b5fd17-85d5d342-3508-4f0f-83e7-a1d7a5fe20f9

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## Summary

The British Tourism Authority trading as VisitBritain/VisitEngland has initiated a tender process titled "BTA1945 Global PR Evaluation Services" in the Public Relations services category. The procurement stage is currently active with a tender period ending on 19th February 2024 and a contract period scheduled from 16th March 2024 to 15th March 2027. The total contract value is £186,000, and the minimum value is £135,000. The buying organisation is located at 3 Grosvenor Gardens, London, SW1W 0BD, United Kingdom.

This tender presents an opportunity for small and medium enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations to provide global PR evaluation services for VisitBritain/VisitEngland. Businesses competent in analysing global coverage, reporting on key metrics, and providing training services can compete in this open procurement procedure. Interested suppliers can access the tender documentation through the Atamis eprocurement system. The tender is open to businesses with expertise in global PR evaluation and the capacity to meet the specified deliverables and reporting requirements outlined in the tender description.

## Notice

VisitBritain/VisitEngland is seeking to procure a Global PR evaluation supplier that will be able to: 1. Analyse approximately 5,000 pieces of global generated coverage in print, broadcast (radio and television), online and blog/vlog format generated across 21 markets in local languages (could include multiple local languages in some markets, ie. India) by human readers; 2. Evaluate and report quarterly on consumer and corporate coverage performance against a range of set metrics; bringing together both quantitative data to create qualitative insights; 3. Receive coverage from individual media monitoring services being used by 21 VisitBritain/VisitEngland's markets and process in your system in a GDPR compliant way; 4. Provide global access to an online portal where results by market, results by grouping (globally and sub groups of markets) are visible in the system; 5. Provide access to an online analysis portal/dashboard per market and its 'back end,' where coverage can be tagged or categorised according to project or campaign; 6. Allow UK users to downland submitted clips for evaluation from system for coverage highlight reports; 7. Issue 23 licenses. Reporting Services Required 1. Weekly summary of coverage received for evaluation - sent to all global teams. 2. Ability to report on a particular market, campaign, and/or region. 3. Full year-end report with all agreed key metrics outlined in a clear and easy to understand format for internal and external stakeholders. The report should also include global results and performance as well as individual market performance, inclusive of any learnings or insights. 4. Monthly summary of global top line figures monthly (OTS) 5. Quarterly summary of results (based on KPIs below) by market, and global, with breakdown of top line figures split by UK region (Scotland/Wales/N.Ireland/England/London) 6. Half Year executive summary reports 7. Ability to report on PR set KPIs which are reviewed annually. Training Services Required 1. Provision of a clear training plan and supporting documentation upon launch and subsequent training for new users of the system. 2. Dedicated account manager. 3. Team provided to VB/VE to assist with any technical needs or problem solving queries, available throughout the week. Interested suppliers can access the procurement documentation for this opportunity free of charge via the Atamis eprocurement system: https://visitbritain.force.com/s/Welcome Further details can be obtained via the following Find a Tender Services Link: https://www.find-tender.service.gov.uk/Notice/002007-2024

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8dc900b5-efb6-4181-aca8-728f4c81c4ac |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Jan 2024 |
| Submission deadline | 19 Feb 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 16 Mar 2024 - 15 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £186,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 19 Jan 2024 at 17:26 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/8dc900b5-efb6-4181-aca8-728f4c81c4ac

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8dc900b5-efb6-4181-aca8-728f4c81c4ac
  19th January 2024 - Opportunity notice on Contracts Finder

## Notice URLs

- https://visitbritain.force.com/s/Welcome
- https://www.find-tender.service.gov.uk/Notice/002007-2024

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-85d5d342-3508-4f0f-83e7-a1d7a5fe20f9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-85d5d342-3508-4f0f-83e7-a1d7a5fe20f9.json.
