---
title: "Market Testing - Advertising bus shelters - Basingstoke and Deane"
ocid: "ocds-b5fd17-861d6c29-863a-4d25-b7a5-0bb849dcd69f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-861d6c29-863a-4d25-b7a5-0bb849dcd69f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-861d6c29-863a-4d25-b7a5-0bb849dcd69f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-861d6c29-863a-4d25-b7a5-0bb849dcd69f.json"
source: "Contracts Finder"
current_stage: "Planning"
buyer: "BASINGSTOKE & DEANE BOROUGH COUNCIL"
published: "2022-02-01"
---

# Market Testing - Advertising bus shelters - Basingstoke and Deane

Buyer: BASINGSTOKE & DEANE BOROUGH COUNCIL  
Current stage: Planning  
OCID: ocds-b5fd17-861d6c29-863a-4d25-b7a5-0bb849dcd69f

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## Summary

The Basingstoke & Deane Borough Council is currently conducting a market testing process titled "Market Testing - Advertising bus shelters - Basingstoke and Deane". This initiative falls under the industry category of bus shelters and focuses on exploring opportunities for advertising. The procurement process is at the planning stage, with a key engagement deadline set for 28th February 2022, by which interested parties must submit their feedback. The council is particularly interested in assessing the market's capacity for providing operation, repair, and maintenance services for approximately 100 bus shelters currently located within the borough.

This tender presents a significant opportunity for businesses specialising in advertising management and infrastructure maintenance. Companies capable of operating on a concessionary basis, ideally those with experience in public sector contracts, would be well-suited to compete for this opportunity. Successful providers may gain exclusive rights to bus shelter advertising within the area, potentially earning revenue through an income-sharing arrangement with the council. Businesses interested in this contract should submit their expressions of interest directly to the council's procurement team by the specified deadline.

## Notice

Short description. Basingstoke and Deane Borough Council is currently under contract with Clear Channel UK (CCUK) for the operation, repair, and maintenance of a mix of advertising and non-advertising bus shelters at specific locations in the borough. All shelters covered by this specific agreement are owned by CCUK. The current agreement concludes in July 2022 and the council is seeking to determine if there is sufficient market interest and capacity for the operation of a similar agreement; and if so the markets views in the potential make up and financial models of such an arrangement. Description of the procurement. The council is looking to the market to identify the level of interest of providers to deliver a service which will provide an operation, repair, and maintenance programme for approximately 100 bus shelters at current specified locations; 56 of which are currently free of advertising. As all shelters are owned by CCUK any successful provider will be expected to negotiate transfer of title as appropriate and be responsible for all associated costs including the maintenance of necessary advertising consents and planning permissions as required by law, as well as insurance and business rates liability relating to each bus shelter. Interested providers would be given an exclusive right over bus shelter advertising (other than that associated with local bus service operations) within the borough and as such would be expected to operate the contract on a concessionary basis. It is the expectation that any interested provider would operate the contract on an income sharing arrangement. With the provider expected to pay the Council a fee, in return for the exclusive advertising rights. The Council is therefore seeking the markets views on the feasibility, practicality, and potential interest in this contract, particularly ideas and feedback on potential scope of the profit share arrangement. Any company with serious interest in this opportunity should contact the Council via email on procurement@basingstoke.gov.uk with a brief explanation as to their company's interest and any relevant feedback on the potential contractual arrangements outlined above. Responses must be received by 5pm Monday 28th February 2022. Please note the Council is merely taking this opportunity to test the market and seek out the market's views as to the viability of providing these concessionary services, and possible options for doing so from July 2022. This is not a procurement exercise and therefore the Council is under no obligation to commit to the appointment of any interested provider. Additional information: no additional attachments or text required. The Council is simply looking to seek market views on the potential future opportunity.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/823d8fa8-29f8-4160-9832-9f71cf903ee4 |
| Notice type | Market Engagement Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Feb 2022 |
| Submission deadline | Not specified |
| Future notice date | 28 Feb 2022 |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planning |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BASINGSTOKE & DEANE BOROUGH COUNCIL |
| Locality | BASINGSTOKE |
| Post town | Reading |
| Postcode | RG21 4AH |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ37 North Hampshire |
| Local authority | Basingstoke and Deane |
| Electoral ward | Eastrop & Grove |
| Westminster constituency | Basingstoke |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 44 - Construction structures and materials; auxiliary products to construction (except electric apparatus)
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 44212321 - Bus shelters
- 79341200 - Advertising management services

## Release History

- 1 Feb 2022 at 11:28 - Planning - Market Engagement Notice - https://www.contractsfinder.service.gov.uk/Notice/823d8fa8-29f8-4160-9832-9f71cf903ee4

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/823d8fa8-29f8-4160-9832-9f71cf903ee4
  1st February 2022 - Early engagement notice on Contracts Finder

## Provenance

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