---
title: "Audience Measurement Tool"
ocid: "ocds-b5fd17-8669824f-2a39-44e8-ace9-cc31970f8a50"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8669824f-2a39-44e8-ace9-cc31970f8a50"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8669824f-2a39-44e8-ace9-cc31970f8a50.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8669824f-2a39-44e8-ace9-cc31970f8a50.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "INFORMATION COMMISSIONER'S OFFICE"
published: "2025-02-28"
---

# Audience Measurement Tool

Buyer: INFORMATION COMMISSIONER'S OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-8669824f-2a39-44e8-ace9-cc31970f8a50

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8669824f-2a39-44e8-ace9-cc31970f8a50)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8669824f-2a39-44e8-ace9-cc31970f8a50.json)

## Summary

The Information Commissioner's Office (ICO) has awarded a contract for an Audience Measurement Tool, classified under Market Research Services (CPV: 79310000) and Public-opinion polling services (CPV: 79320000). This subscription covers access to datasets on online and app usage figures and is targeted for delivery in the North West of the United Kingdom. The procurement, carried out via a direct single tender action, concluded with an award on 13th February 2025, after the tender period ended on 12th February 2025. The contract value is £115,252 GBP, covering a period from 13th February 2025 to 30th November 2026.

This tender presents significant opportunities for businesses operating within the data and market research sectors. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are particularly encouraged to engage, given the nature of the service required and the procurement's focus on specific and niche data services. This contract also highlights a growing demand for sophisticated audience measurement tools, signalling further potential market opportunities for capable suppliers in this field.

## Notice

Subscription for access to data sets on online and app usage figures.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bb90c00b-03b5-4c95-9920-8acd335df455 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Feb 2025 |
| Submission deadline | 12 Feb 2025 |
| Future notice date | Not specified |
| Award date | 13 Feb 2025 |
| Contract period | 13 Feb 2025 - 30 Nov 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £115,252 |
| Lots value | Not specified |
| Awards value | £115,252 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | INFORMATION COMMISSIONER'S OFFICE |
| Locality | WILMSLOW |
| Post town | Stockport |
| Postcode | SK9 5AF |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD6 Cheshire |
| ITL 3 | TLD62 Cheshire East |
| Local authority | Cheshire East |
| Electoral ward | Wilmslow West and Chorley |
| Westminster constituency | Tatton |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS MORI |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services
- 79320000 - Public-opinion polling services

## Release History

- 28 Feb 2025 at 11:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/bb90c00b-03b5-4c95-9920-8acd335df455

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/bb90c00b-03b5-4c95-9920-8acd335df455
  28th February 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8669824f-2a39-44e8-ace9-cc31970f8a50. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8669824f-2a39-44e8-ace9-cc31970f8a50.json.