---
title: "Delivery of West Midlands Business Festival"
ocid: "ocds-b5fd17-868e0592-b54f-4df9-9a89-6b839b18e580"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-868e0592-b54f-4df9-9a89-6b839b18e580"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-868e0592-b54f-4df9-9a89-6b839b18e580.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-868e0592-b54f-4df9-9a89-6b839b18e580.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS COMBINED AUTHORITY"
published: "2024-08-09"
---

# Delivery of West Midlands Business Festival

Buyer: WEST MIDLANDS COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-868e0592-b54f-4df9-9a89-6b839b18e580

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## Summary

The West Midlands Combined Authority has completed the procurement process to deliver the West Midlands Business Festival. This contract, classified under the CPV code for "Advertising and marketing services" and "Festival organisation services," has been awarded to Associate Events Limited. The contract, valued at £157,175 GBP, involves branding, coordination with key partners, marketing, and a post-festival economic impact assessment. The procurement followed an "Other - 3 Quote - Request for Quote Exercise under OJEU" method, and the key dates for the contract period are from 1 July 2024 to 30 June 2025. The festival will be organised in the West Midlands, UK.

This tender presents significant opportunities for businesses specialising in event management, marketing, and economic analysis. Small and medium-sized enterprises (SMEs) are particularly well-suited to compete due to the project's nature, requiring collaboration with local businesses and comprehensive marketing efforts. Companies capable of producing engaging festival programmes, identifying revenue streams, and performing rigorous performance monitoring and economic assessments will find this contract a substantial opportunity for business growth and regional networking.

## Notice

West Midlands Combined Authority wishes to award a contract to a supplier who can support and delivery in collaboration with Business Growth West Midlands - West Midlands Business Festival. The Awarded Supplier will : 1. Produce the festival brand 2. Coordinate the organisation and delivery of the 'business festival' (not to be confused with business events, business weeks, corporate events or expos), which will include identifying and liaison with key partners and external organisations to create a comprehensive programme of events that will be interesting to businesses in the West Midlands and beyond. 3. Produce, develop and deliver a comprehensive marketing and promotional programme. This includes advertising and publicising the overarching festival and working with partners for support and individual events. 4. Conclude a performance monitoring framework and economic impact assessment post festival 5. Review potential revenue streams that will naturally arise from the festival

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0cc136c0-be58-4977-8b72-3e8874f24973 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - 3 Quote - Request for Quote Exercise under OJEU |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Aug 2024 |
| Submission deadline | 29 May 2024 |
| Future notice date | Not specified |
| Award date | 3 Jul 2024 |
| Contract period | 22 Jul 2024 - 30 Jun 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £157,175 |
| Lots value | Not specified |
| Awards value | £157,175 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS COMBINED AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ASSOCIATE EVENTS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79953000 - Festival organisation services

## Release History

- 9 Aug 2024 at 09:00 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0cc136c0-be58-4977-8b72-3e8874f24973

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0cc136c0-be58-4977-8b72-3e8874f24973
  9th August 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-868e0592-b54f-4df9-9a89-6b839b18e580. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-868e0592-b54f-4df9-9a89-6b839b18e580.json.