---
title: "GB-Southampton: National Mapping Services Segmentation and Persona Development"
ocid: "ocds-b5fd17-86ad9d9e-843c-4b5d-ae8f-21ea3caa9422"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-86ad9d9e-843c-4b5d-ae8f-21ea3caa9422"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-86ad9d9e-843c-4b5d-ae8f-21ea3caa9422.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-86ad9d9e-843c-4b5d-ae8f-21ea3caa9422.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "ORDNANCE SURVEY"
published: "2021-11-17"
---

# GB-Southampton: National Mapping Services Segmentation and Persona Development

Buyer: ORDNANCE SURVEY  
Current stage: Tender  
OCID: ocds-b5fd17-86ad9d9e-843c-4b5d-ae8f-21ea3caa9422

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## Summary

The Ordnance Survey, based in Southampton, is currently inviting tenders for the project titled "National Mapping Services Segmentation and Persona Development." This procurement falls under the research services category, with the contract value anticipated to be between £100,000 and £500,000. The open procedure tender period ends on 7th December 2021, and the contract is scheduled to commence on 6th January 2022, lasting until 6th January 2023.

This tender presents significant opportunities for small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) that specialise in research and consultancy services. Businesses that can demonstrate expertise in customer segmentation and persona development are well-suited to compete, leveraging existing research to inform actionable insights that meet Ordnance Survey’s needs. Engaging in this project could enhance a company's profile within the sector and facilitate long-term relationships with public sector clients.

## Notice

OS is seeking a strategic research agency that can scope requirements for an actionable segmentation and create a segmentation and personas that helps the business understand our customers' needs and requirements. The creation of segmentation and personas should seek to build on and update existing information already obtained and create synergies wherever possible. Existing research can be used to provide context to the study, however, further research is likely to be needed to form the basis of a more actionable, distinctive personas. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2a370193-cf17-43c5-b0bd-4cdcc6166fd1 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Nov 2021 |
| Submission deadline | 7 Dec 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 6 Jan 2022 - 6 Jan 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ORDNANCE SURVEY |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO16 0AS |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Test Valley |
| Electoral ward | Chilworth, Nursling & Rownhams |
| Westminster constituency | Romsey and Southampton North |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services
- 73210000 - Research consultancy services

## Release History

- 17 Nov 2021 at 09:30 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2a370193-cf17-43c5-b0bd-4cdcc6166fd1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2a370193-cf17-43c5-b0bd-4cdcc6166fd1
  17th November 2021 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-Southampton:-National-Mapping-Services-Segmentation-and-Persona-Development/T64NX3275U
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-86ad9d9e-843c-4b5d-ae8f-21ea3caa9422. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-86ad9d9e-843c-4b5d-ae8f-21ea3caa9422.json.