---
title: "GB-London: BTA973 SEO Content marketing Optimisation"
ocid: "ocds-b5fd17-8727c96d-283d-42de-a94d-7377a64768f4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8727c96d-283d-42de-a94d-7377a64768f4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8727c96d-283d-42de-a94d-7377a64768f4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8727c96d-283d-42de-a94d-7377a64768f4.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "VISIT BRITAIN"
published: "2018-04-29"
---

# GB-London: BTA973 SEO Content marketing Optimisation

Buyer: VISIT BRITAIN  
Current stage: Tender  
OCID: ocds-b5fd17-8727c96d-283d-42de-a94d-7377a64768f4

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8727c96d-283d-42de-a94d-7377a64768f4)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8727c96d-283d-42de-a94d-7377a64768f4.json)

## Summary

The procurement process titled "GB-London: BTA973 SEO Content marketing Optimisation" is being conducted by VisitBritain, located in London, UK. The tender relates to advertising and marketing services, specifically aimed at optimising content for VisitBritain and VisitEngland's consumer-facing websites. The tender, which is in the active stage and follows an open procurement method, has a tender period ending on 26th May 2018, with an estimated contract value ranging from £100,000 to £500,000. The contract will commence on 15th June 2018 and is set to run until 15th June 2021.

This tender presents a valuable opportunity for agencies specialising in content marketing and digital visibility, particularly those targeting B2C and B2B markets. Businesses with experience in search engine optimisation (SEO) and digital marketing strategies would be well-suited to participate. The focus on increasing visibility and traffic can help enhance the business profiles of competitors in this sector, especially for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations.

## Notice

NOTE: This notice was updated on 29 April 2018 for the following reason: This contract is suitable for SMEs.The purpose of this tender is to find an agency that is able to undertake content marketing optimisation for VisitBritain and VisitEngland consumer facing websites, with the objectives of increasing VisitBritain/ VisitEngland visibility and traffic across search engines. The main remit of the agency will be to deliver across the B2C websites however there is additional scope to work on the B2B VisitBritain and VisitEngland websites as and when required. This tender is being conducted using the Government's Contracts Finder procedure and is therefore below the OJEU threshold.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/df4e9670-e59c-43f5-8fca-e1eb7f0d87ce |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Apr 2018 |
| Submission deadline | 26 May 2018 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 14 Jun 2018 - 15 Jun 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VISIT BRITAIN |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1E 5HX |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 29 Apr 2018 at 05:21 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/df4e9670-e59c-43f5-8fca-e1eb7f0d87ce
- 26 Apr 2018 at 14:24 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/df4e9670-e59c-43f5-8fca-e1eb7f0d87ce

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/df4e9670-e59c-43f5-8fca-e1eb7f0d87ce
  29th April 2018 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-BTA973-SEO-Content-marketing-Optimisation/5VRQ99MD2H
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8727c96d-283d-42de-a94d-7377a64768f4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8727c96d-283d-42de-a94d-7377a64768f4.json.