---
title: "Assessing the online learning landscape for upskilling and reskilling adults: the current market and the use of Artificial Intelligence"
ocid: "ocds-b5fd17-873f5633-7526-413d-97da-e52044a30f0b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-873f5633-7526-413d-97da-e52044a30f0b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-873f5633-7526-413d-97da-e52044a30f0b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-873f5633-7526-413d-97da-e52044a30f0b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2019-04-12"
---

# Assessing the online learning landscape for upskilling and reskilling adults: the current market and the use of Artificial Intelligence

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-873f5633-7526-413d-97da-e52044a30f0b

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## Summary

The Department for Education is seeking expressions of interest for a tender titled "Assessing the online learning landscape for upskilling and reskilling adults: the current market and the use of Artificial Intelligence." This initiative falls under the industry category of research and development services and seeks to conduct a market study in England, focusing on the online learning landscape and the utilisation of artificial intelligence in skills provision. The tender is currently in the Award stage, having published the EOI notice on 23 April 2018, with a deadline for submissions set at 5pm on 2 May 2018. The anticipated contract period is from 25 May 2018 to 28 September 2018, with a budget of £50,000 allocated for the study.

This procurement presents an excellent opportunity for companies specialising in educational technology, market research, and consultancy services to expand their business. Firms with experience in conducting in-depth market studies, particularly those with insights into online learning and artificial intelligence, would be particularly well-suited to compete. The project aims to benefit both small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs), encouraging broad participation in the tendering process.

## Notice

): Expressions of interest are sought to conduct a market study looking at the current online learning landscape, and the use of artificial intelligence and educational technology (AIEd) in skills provision. The Government is interested in the potential that online learning, artificial intelligence and educational technology may have for upskilling and reskilling large numbers of adults, particularly in intermediate skills and targeting those with low-to-intermediate skills. The aim of the study is: * To gain a deeper understanding of the online learning and AIEd markets for intermediate skills in England, and to evaluate its strengths and weaknesses. The study will use economic frameworks to understand how the market operates, what incentives drive behaviour, and if there are any market failures that would warrant government intervention. * To identify existing and potential modes of delivery and technologies to inform the possible future design of a Government online learning offer for upskilling/reskilling adults in valuable intermediate skills. The market study will be broken down into two strands: * Depth interviews will provide information that is not available in the public domain, such as cost breakdowns for the running of online learning courses, costs of developing AI, and a deeper understanding of both the effectiveness of different types of online learning and the incentives that drive the behaviour of market participants. We expect the contractor to show they have previously carried out research that gathers potentially commercially sensitive information, such as costings. * Following the depth interviews, the contractor should conduct desk research looking at a review of published literature pertaining to online learning and AIEd (including reports, evaluations of initiatives, academic papers and articles in the media), as well as an analysis of MOOC platforms and online courses, online learning provider websites, course catalogues and AIEd developer/provider websites. There will be two primary outputs for this study: * Interim report - Emerging findings arising from depth interviews, especially pertaining to business models, cost structures and market incentives, should be presented to DfE in a short document as well as in a meeting between the contractor and DfE officials to discuss results so far. * Full report - Detailed findings, bringing together both research strands, will be presented to DfE in a report of publishable standard. The report will outline the market structure for online learning and AIEd, the existing incentives and how they influence behaviour, as well as whether there are any market failures that would warrant government intervention. Please Note the Deadline for EOIs is 5pm, Wednesday 2nd May 2018 Additional information: The word count limit for EOIs is 1,000 words. The Deadline for EOIs is 5pm, Wednesday 2nd May 2018.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ef5c6eb9-1b2f-4984-8873-b4c821fdb571 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Apr 2019 |
| Submission deadline | 3 May 2018 |
| Future notice date | Not specified |
| Award date | 22 May 2018 |
| Contract period | 24 May 2018 - 28 Sep 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £49,550 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ICF CONSULTING SERVICES |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 12 Apr 2019 at 11:17 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ef5c6eb9-1b2f-4984-8873-b4c821fdb571
- 6 Mar 2019 at 14:32 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ef5c6eb9-1b2f-4984-8873-b4c821fdb571
- 23 Apr 2018 at 14:14 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a34dc861-c0f6-4708-b8df-3832b3e4eeb7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ef5c6eb9-1b2f-4984-8873-b4c821fdb571
  12th April 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/a34dc861-c0f6-4708-b8df-3832b3e4eeb7
  23rd April 2018 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ee927239-fbb3-4fe9-86fe-848aa6f9d567
  EOI Advert - DFERPPU 2018/029
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/b5583ae4-39b5-40d9-9fbd-98a9fd488f1d
  New EOI Form
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/b4a49f2c-cdb2-4164-b202-b2536dac28e8
  Redacted Contract DFERPPU2018/029

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-873f5633-7526-413d-97da-e52044a30f0b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-873f5633-7526-413d-97da-e52044a30f0b.json.