---
title: "Consent or Pay Research"
ocid: "ocds-b5fd17-87a8b89c-e09d-4459-bd03-5d46dd367b8a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-87a8b89c-e09d-4459-bd03-5d46dd367b8a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-87a8b89c-e09d-4459-bd03-5d46dd367b8a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-87a8b89c-e09d-4459-bd03-5d46dd367b8a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "INFORMATION COMMISSIONER'S OFFICE"
published: "2026-03-17"
---

# Consent or Pay Research

Buyer: INFORMATION COMMISSIONER'S OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-87a8b89c-e09d-4459-bd03-5d46dd367b8a

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-87a8b89c-e09d-4459-bd03-5d46dd367b8a)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-87a8b89c-e09d-4459-bd03-5d46dd367b8a.json)

## Summary

The Information Commissioner’s Office (ICO) has completed the award stage of its "Consent or Pay Research" process, focusing on market and economic research under the industry category of polling and statistics. This contract was part of a dynamic purchasing system and targeted to examine public perceptions towards online 'consent or pay' models. The procurement process was selective, with a tender that concluded on 25th November 2025. This project, located in the United Kingdom, spans from 1st January 2026 to 31st March 2026, with a total contract value of £41,611. The award was published on 17th March 2026, following the active status given on 12th February 2026.

This tender creates valuable opportunities for businesses specialising in market research and polling services, particularly those that are SMEs or VCSEs. Given the focus on online consent systems, companies with expertise in digital research methodologies would be ideally positioned to engage. The project requirements involve exploring consumer attitudes within Britain, allowing businesses to showcase innovative research strategies and insights. As the Information Commissioner’s Office seeks informed analysis, firms adept in data interpretation and consumer behaviour will have competitive advantages in facilitating growth through expanded service offerings and enhanced market presence.

## Notice

Call-off from CCS Research & Insights DPS (RM6126) Research exploring people's understanding of, and attitude towards, online 'consent or pay' models.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/781879c3-237b-45d4-93a5-081497ba1cf8 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Mar 2026 |
| Submission deadline | 25 Nov 2025 |
| Future notice date | Not specified |
| Award date | 12 Feb 2026 |
| Contract period | 1 Jan 2026 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £41,611 |
| Lots value | Not specified |
| Awards value | £41,611 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | INFORMATION COMMISSIONER'S OFFICE |
| Locality | WILMSLOW |
| Post town | Stockport |
| Postcode | SK9 5AF |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD6 Cheshire |
| ITL 3 | TLD62 Cheshire East |
| Local authority | Cheshire East |
| Electoral ward | Wilmslow West and Chorley |
| Westminster constituency | Tatton |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THINKS INSIGHT AND STRATEGY (BRITAINTHINKS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics

## Release History

- 17 Mar 2026 at 12:08 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/781879c3-237b-45d4-93a5-081497ba1cf8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/781879c3-237b-45d4-93a5-081497ba1cf8
  17th March 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-87a8b89c-e09d-4459-bd03-5d46dd367b8a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-87a8b89c-e09d-4459-bd03-5d46dd367b8a.json.