---
title: "Apprenticeships Marketing Campaign"
ocid: "ocds-b5fd17-87ca3e54-180a-4d23-95c6-542036e11f39"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-87ca3e54-180a-4d23-95c6-542036e11f39"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-87ca3e54-180a-4d23-95c6-542036e11f39.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-87ca3e54-180a-4d23-95c6-542036e11f39.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2018-12-03"
---

# Apprenticeships Marketing Campaign

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-87ca3e54-180a-4d23-95c6-542036e11f39

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-87ca3e54-180a-4d23-95c6-542036e11f39)  
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## Summary

The procurement process is led by the Department for Education (DfE) for the "Apprenticeships Marketing Campaign," aimed at enhancing awareness and uptake of apprenticeships in the UK. This campaign falls under the industry category of communication and telecommunications, utilising a selective procurement method through a call-off from a framework agreement. The contract period is from 25th June 2018 to 31st July 2020, with a total awarded value of £5,000,000. The tender process was completed with the award notice published on 2nd November 2018, marking the opportunity as officially concluded.

This contract presents significant growth opportunities for creative and strategic marketing agencies capable of delivering impactful marketing solutions. Businesses that specialise in strategic communications, media planning, and campaign management are particularly well-suited to compete, especially those with expertise in apprenticeship or education-related marketing. Engaging in such projects can enhance the reputation and portfolio of these agencies while contributing to essential educational initiatives that will impact countless young people across the nation.

## Notice

The Department for Education (DfE) is looking to recruit a lead strategic and creative agency to work with us to design and deliver a media neutral, evidence-based, marketing and communication strategy to deliver a campaign that will: Inspire our audiences to consider offering, or taking up an apprenticeship, and crucially, to take action We have been running the Get in Go Far advertising campaign for a number of years and have just completed the latest burst of activity. Since the campaign was developed the needs of the programme have changed and our focus between now and 2020 is to reach our target of achieving 3m starts. This calls for a change. This is a rare opportunity to work with DfE and our executive agency, the Education and Skills Funding Agency, to develop an exciting and impactful solution to this brief and to play a part in delivering a top political priority. Most importantly, it will make a real difference to the lives of thousands of young people and will help employers to be more productive and successful.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b0a74a0c-9f9e-4469-ada8-c7ca47ca522c |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Not specified |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Dec 2018 |
| Submission deadline | 14 May 2018 |
| Future notice date | Not specified |
| Award date | 7 Jun 2018 |
| Contract period | 24 Jun 2018 - 31 Jul 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £5,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C SAATCHI (UK |

## CPV Codes

### Divisions

- 32 - Radio, television, communication, telecommunication and related equipment

### Codes

- 32000000 - Radio, television, communication, telecommunication and related equipment

## Release History

- 3 Dec 2018 at 14:34 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b0a74a0c-9f9e-4469-ada8-c7ca47ca522c
- 2 Nov 2018 at 12:50 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b0a74a0c-9f9e-4469-ada8-c7ca47ca522c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b0a74a0c-9f9e-4469-ada8-c7ca47ca522c
  3rd December 2018 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/d4a79fe9-0457-4bc0-9d60-8e357312ea83
  Signed contract

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-87ca3e54-180a-4d23-95c6-542036e11f39. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-87ca3e54-180a-4d23-95c6-542036e11f39.json.