---
title: "Advertising Services - Media Planning and Buying for Student recruitment (UK and International)"
ocid: "ocds-b5fd17-87da10dd-e696-48db-a577-5b92f3a58d4e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-87da10dd-e696-48db-a577-5b92f3a58d4e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-87da10dd-e696-48db-a577-5b92f3a58d4e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-87da10dd-e696-48db-a577-5b92f3a58d4e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UNIVERSITY OF SHEFFIELD"
published: "2024-07-10"
---

# Advertising Services - Media Planning and Buying for Student recruitment (UK and International)

Buyer: UNIVERSITY OF SHEFFIELD  
Current stage: Award  
OCID: ocds-b5fd17-87da10dd-e696-48db-a577-5b92f3a58d4e

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## Summary

The University of Sheffield has awarded a contract for Advertising Services - Media Planning and Buying for Student recruitment in the UK and internationally. The procurement process involved leveraging the ESPO Advertising Solutions 3A_20 Framework Agreement Lot 4. The contract value is GBP 500,000, with a selective procurement method and a call-off from a framework agreement. The tender period ended on 21st March 2024, and the contract period spans from 26th June 2024 to 25th June 2025, aimed at SMEs and VCSEs in the services category. The buying organisation is the University of Sheffield, located in Sheffield, Yorkshire and the Humber.

This tender for advertising services presents an opportunity for businesses specializing in media planning and buying to engage with the University of Sheffield's student recruitment efforts. Businesses experienced in various advertising channels, including social media, paid search, mobile, display, TV, and print advertising, among others, are well-suited to compete. The contract aims to support the University's advertising efforts targeted at a diverse audience comprising undergraduate and postgraduate students in the UK and internationally, creating growth opportunities for agencies with expertise in reaching such audiences through a wide range of advertising channels.

## Notice

The University of Sheffield has awarded a contract to a supplier for the provision of media planning and buying services to advertise the University to our diverse range of audiences. This contract will support the University's advertising efforts across a diverse range of audiences in UK and international student recruitment (undergraduate, postgraduate). The successful agency will leverage their expertise in various advertising channels to effectively reach these audiences. These channels include: 1. Social media advertising 2. Paid search advertising 3. Mobile advertising 4. Display advertising 5. Podcast advertising 6. TV advertising 7. Cinema advertising 8. VOD advertising 9. Audio advertising 10. In-game advertising 11. Print advertising 12. Out of home advertising 13. Any new or relevant platforms to target our audience appropriately The supplier was awarded through Lot 4 on the ESPO Advertising Solutions 3A_20 Framework Agreement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/379354f5-8994-4afc-b543-890c983542f7 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Jul 2024 |
| Submission deadline | 21 Mar 2024 |
| Future notice date | Not specified |
| Award date | 25 Jun 2024 |
| Contract period | 25 Jun 2024 - 25 Jun 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | £500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SHEFFIELD |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S10 2TN |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | Broomhill and Sharrow Vale |
| Westminster constituency | Sheffield Central |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EDUCATION CUBED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 10 Jul 2024 at 09:21 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/379354f5-8994-4afc-b543-890c983542f7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/379354f5-8994-4afc-b543-890c983542f7
  10th July 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-87da10dd-e696-48db-a577-5b92f3a58d4e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-87da10dd-e696-48db-a577-5b92f3a58d4e.json.