---
title: "Media Planning & Buying Services - AWARD"
ocid: "ocds-b5fd17-87f7fbb5-f84f-4983-8271-bef9179b7e1b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-87f7fbb5-f84f-4983-8271-bef9179b7e1b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-87f7fbb5-f84f-4983-8271-bef9179b7e1b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-87f7fbb5-f84f-4983-8271-bef9179b7e1b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UNIVERSITY OF SUNDERLAND"
published: "2022-04-20"
---

# Media Planning & Buying Services - AWARD

Buyer: UNIVERSITY OF SUNDERLAND  
Current stage: Award  
OCID: ocds-b5fd17-87f7fbb5-f84f-4983-8271-bef9179b7e1b

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-87f7fbb5-f84f-4983-8271-bef9179b7e1b)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-87f7fbb5-f84f-4983-8271-bef9179b7e1b.json)

## Summary

The University of Sunderland is seeking to procure Media Planning & Buying Services through an open tender process. This contract, which has been awarded to RH Partners, involves planning, sourcing, and purchasing media for student recruitment and brand awareness, among other advertising needs. The contract is effective from 8th April 2022 and will last for three years, with an option to extend for an additional two years. The total contract value is approximately £3 million over the full five-year period, although no guaranteed minimum spending levels are assured. The relevant location for this procurement is Sunderland, in the North East of England, with expressions of interest recorded until the closing date of 14th February 2022.

This contract presents significant opportunities for businesses in the advertising and marketing sector, particularly those with expertise in media buying and campaign management. Companies that excel in B2B advertising or have a strong background in digital marketing services will be well-positioned to take advantage of this tender. The extended nature of the contract, along with its substantial potential value, makes it an attractive prospect for small to medium-sized enterprises (SMEs) seeking to expand their client portfolio in the public sector.

## Notice

The University of Sunderland and its subsidiaries would like to invite tenders to provide planning, sourcing and purchasing of media, using different media channels for its student recruitment and brand awareness campaigns and other advertising requirements, including B2B media buying. Working with the University of Sunderland and its subsidiaries commencing approximately April 2022, the tender is for a period of 3 years' with the option to extend for 2 years' in 12 monthly increments. The overall contract value is estimated at GBP PS3 million over 5 years' (the maximum contract length) i.e. GBP PS600,000 per annum (excluding VAT where applicable) - note there are no guarantees on spend levels. We also reserve the right to spend an additional 100% of the original anticipated budget, subject to changes to requirements across the University, for the duration of the award, and purchase some elements of local media directly where we have existing contracts. Expressions of interest and tender documents are available via In-Tend https://in-tendhost.co.uk/universityofsunderland/aspx/Home Note closing date for return of tenders and documents is 12 noon - Monday 14th February 2022

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3de30082-97ed-4d9e-85d6-6c39218c711f |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Apr 2022 |
| Submission deadline | 14 Feb 2022 |
| Future notice date | Not specified |
| Award date | 6 Apr 2022 |
| Contract period | 7 Apr 2022 - 7 Apr 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £3,000,000 |
| Lots value | Not specified |
| Awards value | £3,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SUNDERLAND |
| Locality | SUNDERLAND |
| Post town | Sunderland |
| Postcode | SR1 3SD |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC44 Sunderland |
| Local authority | Sunderland |
| Electoral ward | Millfield |
| Westminster constituency | Sunderland Central |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | RH PARTNERS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 20 Apr 2022 at 15:13 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3de30082-97ed-4d9e-85d6-6c39218c711f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3de30082-97ed-4d9e-85d6-6c39218c711f
  20th April 2022 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://services.sunderland.ac.uk/finance/sections/procurement/
- https://in-tendhost.co.uk/universityofsunderland/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-87f7fbb5-f84f-4983-8271-bef9179b7e1b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-87f7fbb5-f84f-4983-8271-bef9179b7e1b.json.