--- title: "Advertising and Media Buying Agency" ocid: "ocds-b5fd17-883b3a9b-d4ae-4b47-9d67-68c01197aa18" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-883b3a9b-d4ae-4b47-9d67-68c01197aa18" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-883b3a9b-d4ae-4b47-9d67-68c01197aa18.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-883b3a9b-d4ae-4b47-9d67-68c01197aa18.json" source: "Contracts Finder" current_stage: "Award" buyer: "UNIVERSITY OF PORTSMOUTH" published: "2019-01-08" --- # Advertising and Media Buying Agency Buyer: UNIVERSITY OF PORTSMOUTH Current stage: Award OCID: ocds-b5fd17-883b3a9b-d4ae-4b47-9d67-68c01197aa18 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-883b3a9b-d4ae-4b47-9d67-68c01197aa18) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-883b3a9b-d4ae-4b47-9d67-68c01197aa18.json) ## Summary The University of Portsmouth is seeking an Advertising and Media Buying Agency to enhance its campaign strategy aimed at engaging key target audiences, particularly prospective Gen-Z students, through innovative marketing approaches. The tender was published on 2nd October 2018 and is classified under advertising and marketing services (CPV code: 79340000). The procurement follows an open procedure method, with a total contract value of £7,000,000, and the contract is set to commence on 17th December 2018, concluding on 17th December 2022. Interested parties were required to submit their expressions of interest by the tender deadline of 1st November 2018. This opportunity allows businesses, particularly those specialising in advertising, digital marketing, and experiential campaigns, to leverage their expertise in a comprehensive and evolving marketing environment. Agencies that can deliver creative, authentic experiences—beyond traditional advertising methods—will be well-positioned to compete for this contract. With the growing emphasis on engaging Gen-Z consumers, businesses with innovative strategies using influencers, digital media, and holistic engagement approaches will be particularly suited to respond to the University of Portsmouth's requirements. ## Notice The appointed advertising and media buying agency will support us in joining up the multiple strands of activity and developing a more sophisticated campaign strategy and approach to deliver a holistic engaging set of activities, that capture the attention of our key target audiences and drive their participation. We would like to work with an agency that can inspire and lead us in the creation of a campaign strategy, that looks wider than the standard set of paid advertising. Whilst digital and out of home advertising remains a fundamental part of our strategy in order to grow our general brand awareness, we are aware of the growing expectations of prospective Gen-Z students, in their desire for authentic meaningful experiences with brands. With this in mind we want to explore such areas as experiential, influencers, voice and assisted search strategies, harnessing our organic social to support our paid social, video, live - as well as having one eye on the horizon. Additional information: To Express an Interest in this project please register on the University of Portsmouth In-Tend webpage and express an interest in this project. Please find the weblink for our webpage below: https://in-tendhost.co.uk/port/ ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/99e4eb4e-c7b9-4897-8f66-ff4f112ba283 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 8 Jan 2019 | | Submission deadline | 1 Nov 2018 | | Future notice date | Not specified | | Award date | 7 Dec 2018 | | Contract period | 17 Dec 2018 - 17 Dec 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £7,000,000 | | Lots value | Not specified | | Awards value | £7,000,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF PORTSMOUTH | | Locality | PORTSMOUTH | | Post town | Portsmouth | | Postcode | PO1 2UP | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ3 Hampshire and Isle of Wight | | ITL 3 | TLJ31 Portsmouth | | Local authority | Portsmouth | | Electoral ward | St Thomas | | Westminster constituency | Portsmouth South | | Delivery location | TLJ South East (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | HAVAS PEOPLE | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 8 Jan 2019 at 16:09 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/99e4eb4e-c7b9-4897-8f66-ff4f112ba283 - 2 Oct 2018 at 10:27 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/e10b69d3-b2d8-4252-89e9-84ee25ac8641 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/99e4eb4e-c7b9-4897-8f66-ff4f112ba283 8th January 2019 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/e10b69d3-b2d8-4252-89e9-84ee25ac8641 2nd October 2018 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/port/aspx/Home Link to tender portal ## Notice URLs - http://www.port.ac.uk - https://in-tendhost.co.uk/port/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-883b3a9b-d4ae-4b47-9d67-68c01197aa18. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-883b3a9b-d4ae-4b47-9d67-68c01197aa18.json.