---
title: "Data Enrichment of Existing Database Records"
ocid: "ocds-b5fd17-88a02fc7-3390-416e-9524-fd6f20ac5d8a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-88a02fc7-3390-416e-9524-fd6f20ac5d8a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-88a02fc7-3390-416e-9524-fd6f20ac5d8a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-88a02fc7-3390-416e-9524-fd6f20ac5d8a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2019-01-17"
---

# Data Enrichment of Existing Database Records

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-88a02fc7-3390-416e-9524-fd6f20ac5d8a

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## Summary

The Agriculture and Horticulture Development Board (AHDB), located in Kenilworth, Warwickshire, is conducting a public procurement process titled "Data Enrichment of Existing Database Records" in the services industry. This current phase is the award stage, following a limited procurement method that operated under a competitive quotation below threshold. The contract was awarded to MAP OF AG ANALYTICS LIMITED on 11th January 2019, with the work commencing on 14th January 2019 and concluding by the end of July 2019. All proposals for this project must have been submitted by the deadline of 12th December 2018.

This tender presents significant opportunities for businesses involved in data management and enhancement, particularly those with expertise in the agriculture and horticulture sectors. Companies that are familiar with UK agricultural terminology and practices, and can demonstrate a flexible approach to data collection, especially outside standard hours, would be particularly suited to compete. The potential for additional database enrichment projects for other sectors under AHDB further opens avenues for growth and expansion in related fields.

## Notice

The Agriculture and Horticulture Development Board (AHDB) requires the services of a specialist agency to undertake enrichment of their existing database records. The core project is for enrichment of AHDB's existing horticulture database. This enrichment exercise will require interaction with horticulture companies and stakeholders to capture key contact information, including name, job titles and crop interests. Work on the horticulture database will need to commence in early 2019 and must be fully completed by end of July 2019. The ability to meet this deadline is an essential criteria for this contract. Operating as an extension of AHDB, the successful agency will be required to have an understanding of UK horticulture and agriculture, including a familiarity of farm business structures and language / terminology. They will need to demonstrate a flexible approach to data gathering that is sector appropriate e.g. working out of normal office hours. Database enrichment projects may subsequently be required for other industry sectors covered by AHDB - see table below. As such, the successful agency will be contracted by AHDB for 2 years (December 2018 until December 2020) with the option to extend for a maximum of 2 years. Please note, however, that this work is not guaranteed, either in part or in its entirety. Additional information: Closing date noon 12th December 2018 All responses to return to diane.prescott@ahdb.org.uk

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3b616a09-6f54-4b60-87cb-aaffb1e8ff7a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Jan 2019 |
| Submission deadline | 12 Dec 2018 |
| Future notice date | Not specified |
| Award date | 11 Jan 2019 |
| Contract period | 14 Jan 2019 - 31 Dec 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £25,314 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MAP OF AG ANALYTICS |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48610000 - Database systems

## Release History

- 17 Jan 2019 at 14:55 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3b616a09-6f54-4b60-87cb-aaffb1e8ff7a
- 7 Dec 2018 at 09:42 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b1694df7-66d3-4123-a447-e16ac874e9a8
- 26 Nov 2018 at 08:52 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b1694df7-66d3-4123-a447-e16ac874e9a8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3b616a09-6f54-4b60-87cb-aaffb1e8ff7a
  17th January 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/b1694df7-66d3-4123-a447-e16ac874e9a8
  7th December 2018 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/abbd829d-5943-4b96-ac77-b1f5b43be5ee
  Brief specification
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/f599c97b-80f9-4da5-87e4-4b547dae7894
  GDPR questionnaire

## Notice URLs

- http://www.ahdb.org.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-88a02fc7-3390-416e-9524-fd6f20ac5d8a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-88a02fc7-3390-416e-9524-fd6f20ac5d8a.json.