---
title: "MoJ Media Strategy and Planning"
ocid: "ocds-b5fd17-8918e29c-a8f0-402d-9eca-f42f16e808ee"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8918e29c-a8f0-402d-9eca-f42f16e808ee"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8918e29c-a8f0-402d-9eca-f42f16e808ee.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8918e29c-a8f0-402d-9eca-f42f16e808ee.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MINISTRY OF JUSTICE"
published: "2022-12-02"
---

# MoJ Media Strategy and Planning

Buyer: MINISTRY OF JUSTICE  
Current stage: Award  
OCID: ocds-b5fd17-8918e29c-a8f0-402d-9eca-f42f16e808ee

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## Summary

The Ministry of Justice has awarded a contract for "MoJ Media Strategy and Planning" to Manning Gottlieb OMD. The contract involves marketing management consultancy services with a total value of £320,000 GBP. The procurement method used was selective, with a call-off from a framework agreement. The tender period ended on 11th July 2022, and the contract period is from 31st October 2022 to 31st October 2025. The Ministry of Justice, based in London, was the buying organisation for this procurement process.

This tender for media strategy and planning services by the Ministry of Justice offers opportunities for marketing agencies specializing in media planning and strategy. Businesses experienced in optimising marketing spend, developing innovative channel strategies, and providing campaign evaluation services would be well-suited to compete. The contract period extending to 2025 ensures a long-term partnership with the Ministry of Justice, providing stability and growth prospects for successful bidders.

## Notice

We seek a media planning and strategy agency to provide expert services and enable the effective use of marketing budget to support the MoJ's campaigns. Summary of services required: - Optimising investment of marketing spend through development of media strategies, channel planning and retargeting activity - Developing innovative, insight-driven and flexible channel strategies for paid media (and some earned partnership opportunities); - Setting objectives for paid, owned and earned media channels that have a demonstrable link back to the campaign outcomes; - Advice on the future development of strategy based on longer term policy goals and behaviour change models, including budget management for agency fees, creative and media spend across MoJ campaigns; - Close working with and briefing of other agencies involved in a campaign (e.g. research, media buying, creative and partnerships); - Thorough and regular evaluation against campaign objectives to optimise campaigns and drive best value for public money; - Support for the MoJ's annual Professional Assurance approvals process (PASS) with Cabinet Office; and - Support in answering ad-hoc requests for information, comment and evaluation from senior stakeholders and Ministers, including business cases for further investment and tight-turnaround media rebuttals See 'Agency Requirements - Implementation' below for further detail of Media Strategy and Planning requirements.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3c3f2c63-6b4f-47fe-990f-b866e3214884 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Dec 2022 |
| Submission deadline | 11 Jul 2022 |
| Future notice date | Not specified |
| Award date | 24 Nov 2022 |
| Contract period | 31 Oct 2022 - 31 Oct 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £320,000 |
| Lots value | Not specified |
| Awards value | £320,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MINISTRY OF JUSTICE |
| Locality | LONDON |
| Post town | East London |
| Postcode | E14 4PU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MANNING GOTTLIEB OMD |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 2 Dec 2022 at 11:33 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3c3f2c63-6b4f-47fe-990f-b866e3214884

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3c3f2c63-6b4f-47fe-990f-b866e3214884
  2nd December 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/55a14fd3-7dcd-457d-aaa0-3146cabdae68
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8918e29c-a8f0-402d-9eca-f42f16e808ee. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8918e29c-a8f0-402d-9eca-f42f16e808ee.json.