---
title: "002162 Digital Advertising and Specialist Marketing Support Framework"
ocid: "ocds-b5fd17-8960f348-669d-4dbf-b027-fb5fc3399b6e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8960f348-669d-4dbf-b027-fb5fc3399b6e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8960f348-669d-4dbf-b027-fb5fc3399b6e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8960f348-669d-4dbf-b027-fb5fc3399b6e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH LIBRARY"
published: "2024-04-08"
---

# 002162 Digital Advertising and Specialist Marketing Support Framework

Buyer: BRITISH LIBRARY  
Current stage: Award  
OCID: ocds-b5fd17-8960f348-669d-4dbf-b027-fb5fc3399b6e

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## Summary

A recent public procurement contract was awarded by the British Library for the project titled "002162 Digital Advertising and Specialist Marketing Support Framework." This framework agreement aims to facilitate media buying advertising and marketing services for various cultural events, museums, and galleries organisations such as the British Museum, National Gallery, and Tate. The procurement method used was a selective process with a restricted procedure. The contract period spans from January 1, 2024, to December 31, 2027. The tender closed on December 22, 2023.

This tender presents growth opportunities for businesses looking to provide advertising and marketing services to cultural institutions and events. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise organisations (VCSEs) with expertise in advertising campaign services would be well-suited to compete. The geographical scope of the contract includes British Oversea Territories, Channel Islands, Europe, Isle of Man, United Kingdom, and Rest of the World. The award has been granted to multiple suppliers including 23red Limited, Anything is Possible, and other SMEs specialised in marketing and media services.

## Notice

The British Library (BL) is leading a collaborative tender with the DCMS Museums and Galleries and other charitable organisations working in the cultural events, museums and galleries sector to set up a Framework Agreement to deliver their specialist media buying advertising and marketing. The primary organisations expected to utilise this arrangement as Contracting Authorities are: British Library British Museum City of London Corporation (Barbican and Tower Bridge) Museum of London National Army Museum National Gallery Natural History Museum National Museums and Galleries on Merseyside (NML) National Portrait Gallery Oxford University Gardens, Libraries and Museums Royal Botanic Gardens Kew Science Museum Group Tate The National Archives V&A

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ef4d0aae-191b-46ed-b190-46814e86c30c |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Apr 2024 |
| Submission deadline | 22 Dec 2023 |
| Future notice date | Not specified |
| Award date | 22 Dec 2023 |
| Contract period | 1 Jan 2024 - 31 Dec 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,000,000 |
| Lots value | Not specified |
| Awards value | £1 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH LIBRARY |
| Locality | LONDON |
| Post town | North West London |
| Postcode | NW1 2DB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | St Pancras & Somers Town |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 9 |
| Supplier names | 23RED; AKA; ALTAIR MEDIA; ANYTHING IS POSSIBLE; CRAFTED MEDIA; FOUR MARKETING AND MEDIA; INFLUENCE DIGITAL; KROW; WILLIAMS COMMERCE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 8 Apr 2024 at 06:35 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ef4d0aae-191b-46ed-b190-46814e86c30c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ef4d0aae-191b-46ed-b190-46814e86c30c
  8th April 2024 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=847150511
  Please follow this link to view the notice.

## Notice URLs

- https://www.bipsolutions.com

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8960f348-669d-4dbf-b027-fb5fc3399b6e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8960f348-669d-4dbf-b027-fb5fc3399b6e.json.