--- title: "Sustainable Innovation Fund Communications & Engagement - Media Planning & Buying" ocid: "ocds-b5fd17-8a0296ad-be7b-4adc-b4a2-68db6f94b641" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8a0296ad-be7b-4adc-b4a2-68db6f94b641" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8a0296ad-be7b-4adc-b4a2-68db6f94b641.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-8a0296ad-be7b-4adc-b4a2-68db6f94b641.json" source: "Contracts Finder" current_stage: "Tender" buyer: "KNOWLEDGE TRANSFER NETWORK LIMITED" published: "2021-09-27" --- # Sustainable Innovation Fund Communications & Engagement - Media Planning & Buying Buyer: KNOWLEDGE TRANSFER NETWORK LIMITED Current stage: Tender OCID: ocds-b5fd17-8a0296ad-be7b-4adc-b4a2-68db6f94b641 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8a0296ad-be7b-4adc-b4a2-68db6f94b641) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8a0296ad-be7b-4adc-b4a2-68db6f94b641.json) ## Summary The Knowledge Transfer Network Limited is seeking suppliers for the "Sustainable Innovation Fund Communications & Engagement - Media Planning & Buying" project, which falls under the research and development services and related consultancy category. This limited procurement process is currently in the Tender stage, with quotation submissions due by 17:00 on 5th October 2021. The contract, valued at £80,000, is expected to commence on 1st November 2021 and run until 31st March 2022, requiring effective media planning and buying services aimed at maximising the impact of innovation funding. This tender presents a significant opportunity for businesses specialising in communications, media planning, and account management to expand their portfolio. Small and medium-sized enterprises (SMEs) as well as voluntary, community, and social enterprises (VCSEs) would particularly benefit from participating in this competitive quotation process. Suppliers able to demonstrate expertise in audience analysis, efficient budget management, and strategic media engagement are well-suited to compete for this contract, which aims to enhance public understanding of the benefits of the Sustainable Innovation Fund. ## Notice This request for quotation is to invite suppliers to quote to deliver an exemplary communications service for the Sustainable Innovation Fund Communications and Engagement campaign through Media Planning, Buying, Activation and account management. The purpose of this campaign is to maximise the impact of the funding that has been won through the competitions detailed in the Tender Notice. Suppliers are expected to: - Establish key audiences for this campaign, identifying who is most likely to be inspired and take action through hearing, seeing and understanding the impact of this innovation funding. Note - promotion of the societal and economic benefit of this funding is primary. - Establish which Channels will best reach the audience being targeted - and at which time of year / day etc. Note - this campaign is likely to include online, press, specialist press and radio. It is unlikely that TV advertising will form part of the campaign - but this may be challenged by the supplier. - Establish key messaging for particular audiences. The planner will work with content creators to establish which messages and which content is best placed or required to engage the right audiences. - Conduct targeted research or provide evidence to back up audience choice. - Establish a budget, recognising that as this project is grant funded, it is key that budgets are managed transparently and effectively, and that maximum value is generated from all third party spend. - Agree set of goals or KPIs for audience reach. - Negotiate placement, time and cost with media and channel owners. Establish a way of working with KTN and operations team, which means contracts are raised with KTN and paid directly by KTN as direct client. - Communicate clearly (with KTN, stakeholders and content creators) the plan of purchase and placement - and provide regular updates as the media plan changes. - Provide evidence of campaign reach against agreed objectives. *Note - this tender is not inclusive of media spend. The following deliverables are required if KTN decides to proceed with a chosen contract partner. 3.1. Work with KTN to establish clear audience profile(s) for the campaign 3.2. Produce, present and manage an effective and evidence-based media plan for campaign running November 2021 to March 2022 3.3. Provision of clear budget and monthly forecasting for media plan 3.4. Effective account management of media channels 3.5. Effective liaison between content producers and media channels 3.6. Ongoing evaluation of the success of the campaign In response to this Statement of Works, please provide the information listed in the Tender Notice attached to sustainableinnovationfund@ktn-uk.org by 17:00, 5th October 2021 at the latest. Submissions will be assessed on an ongoing basis until this date. Shortlisted suppliers will be invited to pitch to KTN before a final decision is made. These pitches are expected to take place w/c 11th October 2021. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/73c350de-06a8-4598-a553-668a6cfdf7ac | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Competitive quotation (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 27 Sep 2021 | | Submission deadline | 5 Oct 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Nov 2021 - 31 Mar 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £80,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | KNOWLEDGE TRANSFER NETWORK LIMITED | | Locality | LONDON | | Post town | North London | | Postcode | N1 0QH | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI43 Haringey and Islington | | Local authority | Islington | | Electoral ward | St Mary's & St James' | | Westminster constituency | Islington South and Finsbury | | Delivery location | Not specified | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73000000 - Research and development services and related consultancy services ## Release History - 27 Sep 2021 at 12:49 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/73c350de-06a8-4598-a553-668a6cfdf7ac - 6 Sep 2021 at 14:37 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/73c350de-06a8-4598-a553-668a6cfdf7ac ## Documents - https://www.contractsfinder.service.gov.uk/Notice/73c350de-06a8-4598-a553-668a6cfdf7ac 27th September 2021 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/faf6d794-2c68-46a2-b942-57d15d184db1 Invitation to Tender and Statement of Works - https://www.contractsfinder.service.gov.uk/Notice/Attachment/fe378ac5-c25d-4d67-a82d-0b39add854ce Pre-Qualification Questionnaire - SIF Tender - https://www.contractsfinder.service.gov.uk/Notice/Attachment/d55426d1-bb2e-4a62-ad98-4c367f0c1208 FAQs ## Notice URLs - https://ktn-uk.org/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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