---
title: "BTA2176 - Search engine optimization Marketing for VB and VW Web"
ocid: "ocds-b5fd17-8a1c9500-ac27-4d0e-a067-d3ca60859624"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8a1c9500-ac27-4d0e-a067-d3ca60859624"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8a1c9500-ac27-4d0e-a067-d3ca60859624.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8a1c9500-ac27-4d0e-a067-d3ca60859624.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND"
published: "2026-01-13"
---

# BTA2176 - Search engine optimization Marketing for VB and VW Web

Buyer: BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-8a1c9500-ac27-4d0e-a067-d3ca60859624

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## Summary

The procurement process for the contract titled "BTA2176 - Search engine optimization Marketing for VB and VW Web" was initiated by the British Tourist Authority, trading as VisitBritain and VisitEngland. This opportunity falls under the Information technology services industry category and covers a geographic scope that includes the United Kingdom and several international locations. The tendering process utilised a selective procurement method via a call-off from a dynamic purchasing system. The project commenced its contract period from 24th November 2025 and runs until 23rd November 2026, following the tender period that ended on 20th October 2025. The procurement stage is presently at the Award phase, with 8 Million Stories Ltd having been awarded the contract valued at £667,925 on 26th November 2025.

This tender presents notable opportunities for business growth, particularly for small and medium-sized enterprises (SMEs) capable of delivering comprehensive search engine optimisation (SEO) services. The contract's scope, focusing on enhancing the visibility and traffic for VisitBritain's and VisitEngland's digital platforms, offers a substantial avenue for businesses specialising in B2C, B2B, corporate, and commercial website optimisation. Companies proficient in delivering IT services with a proven track record in SEO and digital marketing would be well-suited to leverage this tender for expanding their market presence and portfolio.

## Notice

Search engine optimisation (SEO) for the VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland's visibility and organic and paid traffic across search engines. The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/579b267a-29ab-431e-8e40-b4a090f32c89 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Jan 2026 |
| Submission deadline | 20 Oct 2025 |
| Future notice date | Not specified |
| Award date | 26 Nov 2025 |
| Contract period | 24 Nov 2025 - 23 Nov 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £667,925 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4AJ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 8 MILLION STORIES |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72222300 - Information technology services

## Release History

- 13 Jan 2026 at 16:58 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/579b267a-29ab-431e-8e40-b4a090f32c89

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/579b267a-29ab-431e-8e40-b4a090f32c89
  13th January 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8a1c9500-ac27-4d0e-a067-d3ca60859624. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8a1c9500-ac27-4d0e-a067-d3ca60859624.json.