---
title: "BSR Branding"
ocid: "ocds-b5fd17-8a7bfc50-f5d3-4812-89d0-6ade5f183a3c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8a7bfc50-f5d3-4812-89d0-6ade5f183a3c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8a7bfc50-f5d3-4812-89d0-6ade5f183a3c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8a7bfc50-f5d3-4812-89d0-6ade5f183a3c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HEALTH & SAFETY EXECUTIVE"
published: "2023-04-12"
---

# BSR Branding

Buyer: HEALTH & SAFETY EXECUTIVE  
Current stage: Award  
OCID: ocds-b5fd17-8a7bfc50-f5d3-4812-89d0-6ade5f183a3c

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8a7bfc50-f5d3-4812-89d0-6ade5f183a3c)  
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## Summary

The Health & Safety Executive (HSE) has awarded a contract for the BSR Branding project to 23RED LIMITED. The project involves rapid research and development services to develop a BSR brand strategy, including defining brand purpose and alignment with existing HSE brand. The total contract value is £79,400 GBP and the contract period runs from 24th March 2023 to 12th May 2023 in Bootle, Liverpool.

This selective procurement process, carried out through RM6124, was aimed at SMEs. Businesses in the research and development services industry category with expertise in branding strategies and cross-government partner engagement would find this tender opportunity particularly suitable. The competition was intense, and the successful agency was expected to engage with senior HSE officials and other stakeholders to build a consensus on brand purpose and values.

## Notice

HSE ran a competitive tender through RM6124. The requirements of the tender were set out within the tender documentation but are briefly outlined below. This project is to undertake rapid research into the most effective approach to branding the new regulator and, subject to research findings, develop a BSR brand strategy. Build consensus on the brand purpose, mission statement and values We would like the agency to seek consensus across senior HSE officials, BSR co-regulators and cross government partners to:: * Develop a comprehensive brand purpose defining why BSR exists, what differentiates BSR from the past and why people should care about BSR (brand purpose starting point will be available to the successful agency) * Consider how aligned we wish BSR brand to be with the existing HSE brand - including if evidence suggest BSR should stand apart from HSE

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2bad6d53-d43d-4b9a-9023-0b3f98cb13df |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Apr 2023 |
| Submission deadline | 8 Mar 2023 |
| Future notice date | Not specified |
| Award date | 17 Mar 2023 |
| Contract period | 24 Mar 2023 - 12 May 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £79,400 |
| Lots value | Not specified |
| Awards value | £79,400 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HEALTH & SAFETY EXECUTIVE |
| Locality | BOOTLE, LIVERPOOL |
| Post town | Liverpool |
| Postcode | L20 7HS |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD73 Sefton |
| Local authority | Sefton |
| Electoral ward | Linacre |
| Westminster constituency | Bootle |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 23RED |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 12 Apr 2023 at 15:18 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2bad6d53-d43d-4b9a-9023-0b3f98cb13df

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2bad6d53-d43d-4b9a-9023-0b3f98cb13df
  12th April 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/7d02f9f2-382b-44f9-b6f2-00d7149832be
  Redacted Version
- https://www.contractsfinder.service.gov.uk/Notice/SupplierAttachment/b6880d65-0f68-4d7b-b9d2-dfe168d53cc6
  Redacted Version

## Notice URLs

- http://www.hse.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8a7bfc50-f5d3-4812-89d0-6ade5f183a3c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8a7bfc50-f5d3-4812-89d0-6ade5f183a3c.json.