---
title: "Video and Associated Visual Assets for 9 to 1 Programme"
ocid: "ocds-b5fd17-8ab0bbf4-8f28-4a8b-8d61-e74ccacd4a5c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8ab0bbf4-8f28-4a8b-8d61-e74ccacd4a5c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8ab0bbf4-8f28-4a8b-8d61-e74ccacd4a5c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8ab0bbf4-8f28-4a8b-8d61-e74ccacd4a5c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFFICE OF QUALIFICATIONS AND EXAMINATIONS REGULATION (OFQUAL)"
published: "2017-01-19"
---

# Video and Associated Visual Assets for 9 to 1 Programme

Buyer: OFFICE OF QUALIFICATIONS AND EXAMINATIONS REGULATION (OFQUAL)  
Current stage: Award  
OCID: ocds-b5fd17-8ab0bbf4-8f28-4a8b-8d61-e74ccacd4a5c

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8ab0bbf4-8f28-4a8b-8d61-e74ccacd4a5c)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8ab0bbf4-8f28-4a8b-8d61-e74ccacd4a5c.json)

## Summary

The procurement process is led by the Office of Qualifications and Examinations Regulation (Ofqual) for a project titled "Video and Associated Visual Assets for 9 to 1 Programme." This initiative falls under the advertising campaign services category and is based in the West Midlands, England. The tender followed an open procurement method, with the award completed on 15th November 2016. The total value of the contract is approximately £60,230, covering the delivery of visual assets aimed at raising awareness of the GCSE grading reforms. The contract period commenced on 16th November 2016 and concluded on 17th January 2017.

This tender presents significant opportunities for businesses specialising in video production and associated visual services, particularly those with experience in educational content and branding campaigns. Companies that excel in creative storytelling and visual communication would be well-suited to compete for similar tenders, especially those looking to engage with educational stakeholders and government bodies. The focus on a reform initiative suggests a demand for innovative and effective marketing strategies that enhance understanding among students and educators alike.

## Notice

Ofqual's wishes to undertake creation of a video(s) and associated visual assets as part of Ofqual's programme to build awareness of GCSE, AS and A level reforms (our '9 to 1 programme'). Ofqual regulates GCSEs, AS and A levels in England within the context of government policy. A programme to reform and redevelop these qualifications has been under way since 2013. Exam boards are producing new subject specifications which we are reviewing to make sure they are of the right standard. The changes being made to GCSEs will mean they are more engaging and worthwhile to teach and to study, and that they compare well with similar qualifications internationally. And the changes at A level will ensure they remain a highly respected qualification both domestically and internationally. Ofqual would like to create a video, or series of videos, with the aim of raising awareness and understanding of aspects of the reforms among key stakeholders. The programme will focus on using the new GCSE grading scale (9 to 1) as a vehicle to drive engagement. The central messages we would like to convey are: that the grading scale is changing from letters to numbers; the reasons for this, i.e. to signal that a reformed, more demanding GCSE has been studied and to better differentiate student performance at the top end (there will be nine grades instead of eight); and, that students who get a grade 4 or above in the first year of awarding would have got a grade C or above on the existing letter scale.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5c36b1dc-3ac2-438e-9d02-93124ff86425 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Jan 2017 |
| Submission deadline | 4 Nov 2016 |
| Future notice date | Not specified |
| Award date | 15 Nov 2016 |
| Contract period | 16 Nov 2016 - 17 Jan 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £60,230 |
| Lots value | Not specified |
| Awards value | £60,230 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFFICE OF QUALIFICATIONS AND EXAMINATIONS REGULATION (OFQUAL) |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV5 6UB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG33 Coventry |
| Local authority | Coventry |
| Electoral ward | Earlsdon |
| Westminster constituency | Coventry South |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PUKKA FILMS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 19 Jan 2017 at 17:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5c36b1dc-3ac2-438e-9d02-93124ff86425

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5c36b1dc-3ac2-438e-9d02-93124ff86425
  19th January 2017 - Awarded contract notice on Contracts Finder
- http://www.mytenders.org/search/show/search_view.aspx?ID=JAN137332
  NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at the link provided.

## Notice URLs

- http://ofqual.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8ab0bbf4-8f28-4a8b-8d61-e74ccacd4a5c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8ab0bbf4-8f28-4a8b-8d61-e74ccacd4a5c.json.
