--- title: "TEN-2122-012 Media-Buying Services" ocid: "ocds-b5fd17-8abddd75-74c3-43f0-8a61-55a5d6f36698" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8abddd75-74c3-43f0-8a61-55a5d6f36698" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8abddd75-74c3-43f0-8a61-55a5d6f36698.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-8abddd75-74c3-43f0-8a61-55a5d6f36698.json" source: "Contracts Finder" current_stage: "Tender" buyer: "NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)" published: "2021-10-15" --- # TEN-2122-012 Media-Buying Services Buyer: NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) Current stage: Tender OCID: ocds-b5fd17-8abddd75-74c3-43f0-8a61-55a5d6f36698 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8abddd75-74c3-43f0-8a61-55a5d6f36698) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8abddd75-74c3-43f0-8a61-55a5d6f36698.json) ## Summary The National Employment Savings Trust (NEST) is currently procuring Media-Buying Services for a test-and-learn advertising campaign titled "TEN-2122-012 Media-Buying Services." This project falls within the advertising services industry and is located in London, England. The procurement process is in the Tender stage, with the deadline for submissions set for 3rd November 2021. The total contract value is £183,333 with a minimum threshold of £83,333, and the contract period will commence on 24th November 2021 and conclude on 23rd November 2023. The procurement method is an open procedure, indicating that all interested parties may submit their proposals. This tender presents a significant opportunity for businesses, particularly small and medium-sized enterprises (SMEs) as well as voluntary, community, and social enterprises (VCSEs), to engage in advertising services that deploy programmatic channels. Companies that specialise in digital marketing, advertisement analytics, and campaign management would be well-positioned to compete, especially those that can demonstrate experience in test-and-learn methodologies and data-driven advertising effectiveness. The campaign's initial phase aims to enhance user engagement, which could lead to additional phases depending on the success of the initial results, further opening avenues for business growth in this sector. ## Notice Our requirement is for the provision of Media-Buying Services for a test-and-learn advertising campaign, to be executed and delivered via programmatic channels. This campaign may comprise up to three phases. Its objective is to encourage Nest pension-holders to activate their member account online. The first phases will run between December 2021 and February 2022. It will be a test-and-learn activity and will complement email campaigns as well as unpaid social media messaging. We foresee a programmatic advertising programme with a three-phased approach, building and expanding reach and conversion based on contextual learning and building lookalike profiles. Bidders should note that although our long-term plan is to progress to phases 2 and 3 of the campaign, we make no commitment to doing so. Any decision on whether to proceed with phases 2 and 3 will be determined by the quality and success of phase 1 of the campaign, and the results and learnings it generates, amongst other factors. The campaign's key performance measures will be CPM (cost per thousand impressions), CPC (cost-per-click) and CPA (cost per acquisition - acquisition is defined as a Nest member successfully completing activation at the back of engaging with the campaign). Interested bidders can view the RFP for this requirement by visiting Nest's e-tendering portal at https://nesttenders.bravosolution.co.uk/, then clicking "View current notices and opportunities". The full suite of documents for this requirement can be viewed via Nest's e-tendering portal: https://nesttenders.bravosolution.co.uk/ If your organisation already has an account on this portal, you will be able to view all the opportunity documents by logging in and accessing the attachments area. If your organisation does not have an account and you are interested in the requirement, you will need to register to view the documents. To register, please visit the link above, click "Register or Login" then choose "Click here to Register". The registration process takes less than 5 minutes. Once it is complete, you will be able to view the documents. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/681e489e-bbbe-4a64-8815-f7d7cf493002 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 15 Oct 2021 | | Submission deadline | 3 Nov 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 24 Nov 2021 - 23 Nov 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £183,333 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | NATIONAL EMPLOYMENT SAVINGS TRUST (NEST) | | Locality | LONDON | | Post town | East London | | Postcode | E14 4PU | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI42 Tower Hamlets | | Local authority | Tower Hamlets | | Electoral ward | Canary Wharf | | Westminster constituency | Poplar and Limehouse | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341000 - Advertising services ## Release History - 15 Oct 2021 at 11:48 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/681e489e-bbbe-4a64-8815-f7d7cf493002 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/681e489e-bbbe-4a64-8815-f7d7cf493002 15th October 2021 - Opportunity notice on Contracts Finder ## Notice URLs - https://nesttenders.bravosolution.co.uk/ - https://www.nestpensions.org.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8abddd75-74c3-43f0-8a61-55a5d6f36698. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8abddd75-74c3-43f0-8a61-55a5d6f36698.json.