---
title: "WP1991 Google Analytics Migration Support"
ocid: "ocds-b5fd17-8ad5f71c-b18f-4565-8b5a-532bb647e5a5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8ad5f71c-b18f-4565-8b5a-532bb647e5a5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8ad5f71c-b18f-4565-8b5a-532bb647e5a5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8ad5f71c-b18f-4565-8b5a-532bb647e5a5.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GOVERNMENT DIGITAL SERVICE"
published: "2021-11-08"
---

# WP1991 Google Analytics Migration Support

Buyer: GOVERNMENT DIGITAL SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-8ad5f71c-b18f-4565-8b5a-532bb647e5a5

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8ad5f71c-b18f-4565-8b5a-532bb647e5a5)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8ad5f71c-b18f-4565-8b5a-532bb647e5a5.json)

## Summary

The procurement titled "WP1991 Google Analytics Migration Support", initiated by the Government Digital Service, falls under the category of IT services (CPV code: 72000000) and is located in the United Kingdom. The procurement process was conducted using a selective method, specifically as a call-off from a framework agreement. The tender period concluded on 1st July 2021, while the contract is effective from 20th September 2021 to 19th March 2022. The total value of this contract is £26,450.

This opportunity could significantly benefit businesses specialising in IT services, particularly those offering consulting and software development capabilities. Small and medium-sized enterprises (SMEs) are encouraged to consider this contract, as the buying organisation is open to engaging suppliers of various scales. Competing in this tender allows businesses to enhance their portfolio and gain experience in working with governmental agencies, pivotal for future procurement opportunities.

## Notice

Google Analytics Migration Support

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6b07987c-410e-4085-b520-b845fb93062f |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Nov 2021 |
| Submission deadline | 30 Jun 2021 |
| Future notice date | Not specified |
| Award date | 31 Jul 2021 |
| Contract period | 19 Sep 2021 - 19 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £26,450 |
| Lots value | Not specified |
| Awards value | £26,450 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GOVERNMENT DIGITAL SERVICE |
| Locality | LONDON |
| Post town | East London |
| Postcode | E1 8QS |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Whitechapel |
| Westminster constituency | Bethnal Green and Stepney |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE UK THREE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 8 Nov 2021 at 17:24 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6b07987c-410e-4085-b520-b845fb93062f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6b07987c-410e-4085-b520-b845fb93062f
  8th November 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/a5970976-e4db-40bb-80d6-81c64fc83ed5

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8ad5f71c-b18f-4565-8b5a-532bb647e5a5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8ad5f71c-b18f-4565-8b5a-532bb647e5a5.json.