---
title: "West Midlands Bus Marketing Strategy"
ocid: "ocds-b5fd17-8add64eb-45ca-481c-81bf-5a564431da6d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8add64eb-45ca-481c-81bf-5a564431da6d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8add64eb-45ca-481c-81bf-5a564431da6d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8add64eb-45ca-481c-81bf-5a564431da6d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS COMBINED AUTHORITY"
published: "2024-08-09"
---

# West Midlands Bus Marketing Strategy

Buyer: WEST MIDLANDS COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-8add64eb-45ca-481c-81bf-5a564431da6d

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8add64eb-45ca-481c-81bf-5a564431da6d)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8add64eb-45ca-481c-81bf-5a564431da6d.json)

## Summary

```html

The West Midlands Combined Authority has completed the procurement process for a direct single tender action to develop and coordinate a marketing campaign for the West Midlands Bus Network. The contract, valued at £175,000, is awarded to Impero Design Limited, and falls within the marketing services industry category (CPV: 79342000). The campaign is set to commence on 29 April 2024 and will run until 31 March 2025, covering the West Midlands region in the United Kingdom. Key dates include the award publication on 9 August 2024, and the tender period closure on 20 April 2024.

This tender presents significant opportunities for businesses specialising in marketing services, particularly small and medium-sized enterprises (SMEs), to expand their portfolio. The project demands a strategic approach to regional marketing, making it ideal for firms with expertise in localised marketing campaigns. Given the focus on the West Midlands, companies with regional experience or a presence in the area are well-positioned to benefit from this contract, bolstering their growth and visibility in the public sector.

```

## Notice

West Midlands Bus Network require a supplier to develop and coordinate a marketing campaign to support the West Midlands region. It is intended that this campaign will go live June 2024 and run till March 2025.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/952d4d1a-384e-4598-a966-3b7dc4593d98 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Aug 2024 |
| Submission deadline | 20 Apr 2024 |
| Future notice date | Not specified |
| Award date | 14 Apr 2024 |
| Contract period | 28 Apr 2024 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £175,000 |
| Lots value | Not specified |
| Awards value | £175,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS COMBINED AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IMPERO DESIGN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 9 Aug 2024 at 08:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/952d4d1a-384e-4598-a966-3b7dc4593d98

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/952d4d1a-384e-4598-a966-3b7dc4593d98
  9th August 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8add64eb-45ca-481c-81bf-5a564431da6d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8add64eb-45ca-481c-81bf-5a564431da6d.json.