--- title: "Marketing campaign to prevent and reduce gambling-related harms (adults)" ocid: "ocds-b5fd17-8b2b9f8f-c4b6-41b7-80c9-617b070c7759" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8b2b9f8f-c4b6-41b7-80c9-617b070c7759" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8b2b9f8f-c4b6-41b7-80c9-617b070c7759.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-8b2b9f8f-c4b6-41b7-80c9-617b070c7759.json" source: "Contracts Finder" current_stage: "Award" buyer: "WAKEFIELD COUNCIL" published: "2023-04-11" --- # Marketing campaign to prevent and reduce gambling-related harms (adults) Buyer: WAKEFIELD COUNCIL Current stage: Award OCID: ocds-b5fd17-8b2b9f8f-c4b6-41b7-80c9-617b070c7759 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8b2b9f8f-c4b6-41b7-80c9-617b070c7759) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8b2b9f8f-c4b6-41b7-80c9-617b070c7759.json) ## Summary Wakefield Council has awarded a contract for a marketing campaign aimed at preventing and reducing gambling-related harms in adults. The campaign will be delivered in Yorkshire and the Humber region, with a budget of £175,000 (ex VAT). The contract is planned to start in May 2023, with delivery phases scheduled for June/July and October/November 2023, concluding by April 30, 2024. The procurement method used was an open procedure, and Magpie Creative was awarded the contract. This tender for the marketing campaign offers opportunities for businesses in the advertising services sector to compete. The tender is suited for providers with demonstrable experience in delivering similar campaigns and who comply with the regulations to ensure integrity. Small and medium-sized enterprises (SMEs) are considered suitable for this opportunity, and businesses that are focused on creating impactful public health campaigns could benefit from bidding on this contract. ## Notice This is a one-off procurement by Wakefield Council for and on behalf of the Association of Directors of Public Heath, Yorkshire and the HYumber (Y&H ADPH) to appoint an experience provider that has demonstratable experience of creating a campaign similar to the focus of the one required as part of this contract brief. The provider will deliver a multi-phased marketing campaign across Yorkshire and the Humber aiming to increase people's knowledge and understanding of the real risks of gambling and gambling products, and of the harms that can result. Ultimately this should then help people to: * recognise the possibility of gambling harms in themselves or people they know, and * be able to support others or seek support for themselves. The primary aim is to help adults to increase their knowledge and understanding of the real risks of gambling and gambling products, and of related harms. To ensure the integrity of the campaign and the success through effective design and delivery of the messages that need to communicated, aligned to PCR2015 - Reg 58(17), organisations (and any members of staff appointed to work on this campaign) must not have connections to or relationships with gambling industry or its representatives (including organisations directly funded by or reliant on funding from the gambling industry) and will be asked to declare this as part of the evaluation process. It is anticipated that the contract start date will be approximately May 2023 to enable campaign delivery phases during June/July and October/November 2023. The contract will be concluded within a 12-month period (by 30th April 2024) unless there are exceptional reasons for extension which should be agreed with the commissioner e.g. due to critical/unexpected incidents. The maximum funding available for this contract is PS175,000 (ex VAT). The funding is available until September 2024. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ad2ce226-f43d-4ee4-b239-ff94d611e87c | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 11 Apr 2023 | | Submission deadline | 2 Mar 2023 | | Future notice date | Not specified | | Award date | 24 Mar 2023 | | Contract period | 30 Apr 2023 - 30 Sep 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | £171,090 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WAKEFIELD COUNCIL | | Locality | WAKEFIELD | | Post town | Wakefield | | Postcode | WF1 2EB | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE4 West Yorkshire | | ITL 3 | TLE45 Wakefield | | Local authority | Wakefield | | Electoral ward | Wakefield North | | Westminster constituency | Wakefield and Rothwell | | Delivery location | TLE Yorkshire and The Humber | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | MAGPIE CREATIVE | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341000 - Advertising services - 79341400 - Advertising campaign services ## Release History - 11 Apr 2023 at 13:21 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ad2ce226-f43d-4ee4-b239-ff94d611e87c ## Documents - https://www.contractsfinder.service.gov.uk/Notice/ad2ce226-f43d-4ee4-b239-ff94d611e87c 11th April 2023 - Awarded contract notice on Contracts Finder - https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=58394&B=UK Additional data - https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/104123 User / Company ## Notice URLs - https://www.wakefield.gov.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8b2b9f8f-c4b6-41b7-80c9-617b070c7759. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8b2b9f8f-c4b6-41b7-80c9-617b070c7759.json.