--- title: "Fail to look - Market Research" ocid: "ocds-b5fd17-8b4e9a69-3c21-45f8-af62-7258678db627" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8b4e9a69-3c21-45f8-af62-7258678db627" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8b4e9a69-3c21-45f8-af62-7258678db627.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-8b4e9a69-3c21-45f8-af62-7258678db627.json" source: "Contracts Finder" current_stage: "Award" buyer: "WEST YORKSHIRE COMBINED AUTHORITY" published: "2025-05-30" --- # Fail to look - Market Research Buyer: WEST YORKSHIRE COMBINED AUTHORITY Current stage: Award OCID: ocds-b5fd17-8b4e9a69-3c21-45f8-af62-7258678db627 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8b4e9a69-3c21-45f8-af62-7258678db627) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8b4e9a69-3c21-45f8-af62-7258678db627.json) ## Summary The West Yorkshire Combined Authority has awarded a contract for market research services, titled "Fail to look - Market Research," to DJS Research. This procurement, classified under the CPV code 73110000 for research services, focuses on exploring "fail to look" incidents in West Yorkshire as part of the Vision Zero Partnership. The procurement method employed was a selective, restricted procedure, with the tender period concluding on 8th April 2025. The award stage is now active, following the contract award on 24th April 2025, with the research project slated to commence on 10th June 2025 and conclude by 31st December 2025. Key deliverables include frequent updates, a mid-way report, and a thorough final report, with potential extensions on the timeframe if necessary. The total contract value amounts to £25,950. This contract presents considerable growth opportunities for businesses providing research and market analysis services, particularly those accustomed to working within public safety and behavioural studies. Small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are especially encouraged to engage with such initiatives due to the project's open nature to diverse business sizes. The research findings will be pivotal in formulating effective communication strategies, offering businesses skilled in data analysis and strategic communication a solid platform to demonstrate their expertise and enhance their portfolio within a significant regional authority network. ## Notice The West Yorkshire Vision Zero Partnership is looking to procure market research to explore "fail to look" incidents in West Yorkshire. In accordance with the Department for Transport's guidance, we are defining 'Failed to look properly' as: "A driver/rider either failed to look where they were going or they looked, but misinterpreted what they saw (looked but did not see). Code may be used where driver/rider was not paying attention to the road ahead." Failure to look is the most frequently occurring contributory factor in collisions caused by careless driving. With careless driving being one of the Fatal 5. Following the research, it is the intention to create a communications campaign aimed at changing behaviours around failing to look. The research should also deliver clear communications objectives with this outcome in mind. We would be looking for the project to be completed by August 2025 but this timescale can be discussed with the successful supplier should it be seen to need longer. We would be looking for: * Frequent update meetings (weekly/bi-weekly) as the project progresses with a specific meeting to go through the findings at the end of the project. * A mid-way report. * A final report. * Summary reports for different audiences in the Vision Zero Partnership - Communications Group, Delivery Group, Steering Group. * An overview PowerPoint presentation on the findings of the research. We would be the owners of the resulting data and reports which will be used and published as we see fit to share best practice. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f7f6ae58-d783-4852-bd06-78921bbbfb22 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure | | Tender suitability | SME, VCSE | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 30 May 2025 | | Submission deadline | 8 Apr 2025 | | Future notice date | Not specified | | Award date | 23 Apr 2025 | | Contract period | 9 Jun 2025 - 31 Dec 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £25,950 | | Lots value | Not specified | | Awards value | £25,950 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST YORKSHIRE COMBINED AUTHORITY | | Locality | LEEDS | | Post town | Leeds | | Postcode | LS1 2DE | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE4 West Yorkshire | | ITL 3 | TLE42 Leeds | | Local authority | Leeds | | Electoral ward | Little London & Woodhouse | | Westminster constituency | Leeds Central and Headingley | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | DJS RESEARCH | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73110000 - Research services ## Release History - 30 May 2025 at 16:12 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f7f6ae58-d783-4852-bd06-78921bbbfb22 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/f7f6ae58-d783-4852-bd06-78921bbbfb22 30th May 2025 - Awarded contract notice on Contracts Finder - https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=91981&B=UK Additional data - https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103257 User / Company ## Notice URLs - https://www.westyorks-ca.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8b4e9a69-3c21-45f8-af62-7258678db627. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8b4e9a69-3c21-45f8-af62-7258678db627.json.