---
title: "GB-London: RBGKEW1192 Membership and Day Visitor Optimisation"
ocid: "ocds-b5fd17-8bf5b940-c4b7-4461-8bb3-9a182951fdc3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8bf5b940-c4b7-4461-8bb3-9a182951fdc3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8bf5b940-c4b7-4461-8bb3-9a182951fdc3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8bf5b940-c4b7-4461-8bb3-9a182951fdc3.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "ROYAL BOTANIC GARDENS, KEW"
published: "2023-06-07"
---

# GB-London: RBGKEW1192 Membership and Day Visitor Optimisation

Buyer: ROYAL BOTANIC GARDENS, KEW  
Current stage: Tender  
OCID: ocds-b5fd17-8bf5b940-c4b7-4461-8bb3-9a182951fdc3

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8bf5b940-c4b7-4461-8bb3-9a182951fdc3)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8bf5b940-c4b7-4461-8bb3-9a182951fdc3.json)

## Summary

The Royal Botanic Gardens, Kew has initiated a tender process for the project titled "RBGKEW1192 Membership and Day Visitor Optimisation". This procurement falls under the industry category of Business and management consultancy services and is located in London, United Kingdom. The procurement stage is currently active, with a tender period ending on June 20, 2023, and a contract period starting on June 26, 2023, and ending on October 31, 2023. The procurement method is an open procedure with a contract value of £50,000 GBP.

This opportunity presented by the Royal Botanic Gardens, Kew is suitable for businesses, particularly small or medium enterprises (SMEs), looking to provide consultancy services related to membership and visitor growth strategies. Companies offering expertise in pricing strategies, revenue maximisation, and market analysis would be well-suited to compete for this contract. The findings and recommendations from the tender will be critical in shaping the future growth and revenue goals of the organisation.

## Notice

Kew Gardens was on a significant visitor and membership growth trajectory pre-Covid. Since the pandemic we have recovered some way but now have ambitious plans to accelerate visitor and member volume and income growth. We want to work with an external consultant to identity options for where growth will come from, to suggest pricing for the next two years, how best to optimise day visitor versus membership growth for maximum income, and project realistic targets for both over the next 7 years. The findings and recommendations should consist of membership pricing, product and benefits options along with day ticket pricing and its relationship to membership. The report which needs to be delivered by the end of August will be used to inform a paper to our Executive Board and Board of Trustees in the early autumn. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/35c45038-144e-4564-be6d-ab77c5e0858e |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Jun 2023 |
| Submission deadline | 20 Jun 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 25 Jun 2023 - 31 Oct 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79410000 - Business and management consultancy services

## Release History

- 7 Jun 2023 at 10:40 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/35c45038-144e-4564-be6d-ab77c5e0858e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/35c45038-144e-4564-be6d-ab77c5e0858e
  7th June 2023 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-RBGKEW1192-Membership-and-Day-Visitor-Optimisation/WHVVD9DDM2
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8bf5b940-c4b7-4461-8bb3-9a182951fdc3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8bf5b940-c4b7-4461-8bb3-9a182951fdc3.json.