--- title: "Strategic Review of Key Destination Brands for East Midlands" ocid: "ocds-b5fd17-8c93df67-7566-4f89-b2fb-d1dea6d01246" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8c93df67-7566-4f89-b2fb-d1dea6d01246" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8c93df67-7566-4f89-b2fb-d1dea6d01246.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-8c93df67-7566-4f89-b2fb-d1dea6d01246.json" source: "Contracts Finder" current_stage: "Award" buyer: "NOTTINGHAMSHIRE COUNTY COUNCIL" published: "2025-12-15" --- # Strategic Review of Key Destination Brands for East Midlands Buyer: NOTTINGHAMSHIRE COUNTY COUNCIL Current stage: Award OCID: ocds-b5fd17-8c93df67-7566-4f89-b2fb-d1dea6d01246 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8c93df67-7566-4f89-b2fb-d1dea6d01246) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8c93df67-7566-4f89-b2fb-d1dea6d01246.json) ## Summary The procurement process for the strategic review of key destination brands in the East Midlands was conducted by Nottinghamshire County Council. This initiative falls under the advertising and marketing services category and is aimed at assessing and enhancing the region’s brand positioning and visibility. The procurement, valued at £43,470, was executed through a selective method known as a restricted procedure. The tender was completed, with the contract period spanning from 1 December 2025 to 13 March 2026. The awarded contracts, published on 15 December 2025, saw BrandFinance and Reed Talent Solutions Limited (trading as Consultancy+) as successful suppliers. The project is situated in the East Midlands, United Kingdom, and offers a focused opportunity for businesses involved in brand strategy and marketing services. This contract presents significant growth opportunities for businesses in advertising and marketing, especially those skilled in brand evaluation and enhancement. The project aims to identify synergies between brands and recommend differentiation strategies, which could serve as a compelling project for companies with expertise in regional branding and digital engagement. Firms that cater to small and medium-sized enterprises (SMEs) or those involved in voluntary, community, and social enterprises (VCSEs) are particularly encouraged to participate due to the specific suitability requirements. The focus on benchmarking against other UK regional destinations provides an added scope for seasoned marketers and strategists to leverage their capabilities in this domain, ensuring a competitive edge in future procurements. ## Notice Assess the current positioning, visibility, and effectiveness of East Midlands destination brands among key visitor and influencer segments. * Benchmark these brands against comparable UK regional destinations to identify their strengths, weaknesses, and untapped opportunities. * Identify overlaps, gaps, and opportunities for synergy between brands within the combined authority area. * Recommend strategies for differentiation, collaboration, and maximising market impact. * Evaluate digital presence, stakeholder engagement, and narrative authenticity, ensuring brand stories align with visitor expectations and reflect local heritage ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/fdcf3a12-8ff0-493c-b775-b01e28cfcf2a | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure | | Tender suitability | SME, VCSE | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 15 Dec 2025 | | Submission deadline | 21 Nov 2025 | | Future notice date | Not specified | | Award date | 27 Nov 2025 | | Contract period | 1 Dec 2025 - 13 Mar 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £43,470 | | Lots value | Not specified | | Awards value | £43,470 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | NOTTINGHAMSHIRE COUNTY COUNCIL | | Locality | NOTTINGHAMSHIRE | | Post town | Nottingham | | Postcode | NG2 7QP | | Country | England | | ITL 1 | TLF East Midlands (England) | | ITL 2 | TLF1 Derbyshire and Nottinghamshire | | ITL 3 | TLF16 South Nottinghamshire | | Local authority | Rushcliffe | | Electoral ward | Trent Bridge | | Westminster constituency | Rushcliffe | | Delivery location | TLF East Midlands (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 2 | | Supplier names | BRANDFINANCE; REED TALENT SOLUTIONS LIMITED (TRADING AS CONSULTANCY | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 15 Dec 2025 at 11:12 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/fdcf3a12-8ff0-493c-b775-b01e28cfcf2a - 15 Dec 2025 at 10:23 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d1bdea35-9aab-474a-ab96-018f67951512 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/fdcf3a12-8ff0-493c-b775-b01e28cfcf2a 15th December 2025 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/d1bdea35-9aab-474a-ab96-018f67951512 15th December 2025 - Awarded contract notice on Contracts Finder ## Notice URLs - http://www.nottinghamshire.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8c93df67-7566-4f89-b2fb-d1dea6d01246. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8c93df67-7566-4f89-b2fb-d1dea6d01246.json.