---
title: "BTA2201 - Social Media Monitoring & Scheduling Tool"
ocid: "ocds-b5fd17-8caeb8d1-6e9b-482b-8188-998fd3466aec"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8caeb8d1-6e9b-482b-8188-998fd3466aec"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8caeb8d1-6e9b-482b-8188-998fd3466aec.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8caeb8d1-6e9b-482b-8188-998fd3466aec.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "VisitBritain"
published: "2026-08-07"
---

# BTA2201 - Social Media Monitoring & Scheduling Tool

Buyer: VisitBritain  
Current stage: Award  
OCID: ocds-b5fd17-8caeb8d1-6e9b-482b-8188-998fd3466aec

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8caeb8d1-6e9b-482b-8188-998fd3466aec)  
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## Summary

VisitBritain procured a social media monitoring and scheduling tool to manage its social media content output. The requirement covers content scheduling, sourcing and monitoring, and reporting, combining software with associated IT support. It is a services contract for IT, internet and support services, rather than a works or physical supply requirement. Delivery is associated with VisitBritain’s Birmingham base and covers the United Kingdom, Europe, the Channel Islands, the Isle of Man, British Overseas Territories and the rest of the world. The buyer is VisitBritain, based at Victoria Square House in Birmingham. The requirement is intended for a supplier able to provide a platform and supporting service for managing social media activity across a broad geographic audience, with monitoring and reporting integrated into day-to-day content operations.

The procurement is complete and was awarded on 11 June 2026 to Runtime Collective trading as Brandwatch. It was run as a selective call-off from the Government Commercial Agency RM1557.14 G-Cloud 14 framework, rather than as an open standalone tender. The tender submission deadline was 10 June 2026 at noon. The estimated contract value was between £138,926 and £150,000, and the award value was £138,926, all in GBP. The contract runs from 18 July 2026 to 17 July 2027. The award is active. The process records the service category and framework route, but does not set out separate lots or detailed quality and price weightings. The selected supplier is Runtime Collective trading as Brandwatch.

This award shows that VisitBritain buys an established social media management capability covering scheduling, content sourcing, monitoring and reporting across international markets. A credible future competitor would need a reliable software platform able to support substantial, geographically dispersed social media activity, together with implementation or account support rather than a basic publishing tool alone. The service should bring content planning, monitoring and performance reporting into one operational workflow, helping a tourism organisation manage output consistently across the United Kingdom and overseas territories and markets. Suppliers with proven experience delivering social media technology to large public-facing organisations, strong monitoring and analytics functionality, and the capacity to support ongoing service delivery would be best placed to compete through the relevant government framework route. The buyer’s stated suitability assessment did not identify the requirement as suitable for SMEs or VCSEs.

## Notice

Management of our social media content output, scheduling, sourcing monitoring, and reporting. Awarded via Government Commercial Agency (GCA) RM1557.14 G-Cloud 14

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a5013701-77b4-471b-9e3b-f26291723781 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Aug 2026 |
| Submission deadline | 10 Jun 2026 |
| Future notice date | Not specified |
| Award date | 11 Jun 2026 |
| Contract period | 18 Jul 2026 - 17 Jul 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | £138,926 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VisitBritain |
| Locality | BIRMINGHAM |
| Postcode area | Birmingham |
| Postcode | B2 4AJ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Runtime Collective t/a/Brandwatch |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 7 Aug 2026 at 16:58 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a5013701-77b4-471b-9e3b-f26291723781

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a5013701-77b4-471b-9e3b-f26291723781
  7th August 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8caeb8d1-6e9b-482b-8188-998fd3466aec. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8caeb8d1-6e9b-482b-8188-998fd3466aec.json.