--- title: "Marketing Tool" ocid: "ocds-b5fd17-8d43fbb3-0515-4839-a04b-b415337d0e1d" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8d43fbb3-0515-4839-a04b-b415337d0e1d" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8d43fbb3-0515-4839-a04b-b415337d0e1d.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-8d43fbb3-0515-4839-a04b-b415337d0e1d.json" source: "Contracts Finder" current_stage: "Planning" buyer: "THE QUALITY ASSURANCE AGENCY FOR HIGHER EDUCATION" published: "2023-09-21" --- # Marketing Tool Buyer: THE QUALITY ASSURANCE AGENCY FOR HIGHER EDUCATION Current stage: Planning OCID: ocds-b5fd17-8d43fbb3-0515-4839-a04b-b415337d0e1d [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8d43fbb3-0515-4839-a04b-b415337d0e1d) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8d43fbb3-0515-4839-a04b-b415337d0e1d.json) ## Summary The Quality Assurance Agency for Higher Education is planning a procurement for a "Marketing Tool" in the sales or marketing software development services industry category. The procurement process is currently in the planning stage, with an engagement end date set for October 18, 2023. The buying organization, based in Gloucester, England, is seeking proposals from potential bidders to provide software enabling various teams and skill levels to create and issue marketing communications efficiently. This tender by The Quality Assurance Agency for Higher Education presents an opportunity for businesses, especially SMEs and VCSEs, specializing in sales or marketing software development services to compete. Interested businesses should respond to the requirements by the response deadline of 5pm on October 18, 2023. The procurement process involves a pre-procurement market engagement exercise to inform future decisions and potential competitive tendering. Businesses capable of providing a comprehensive software solution are encouraged to engage with the buying organization for potential growth opportunities. ## Notice Marketing is central to successful sales of all products and services offered here at QAA. QAA sends out a large volume of marketing communications to its customers. Currently this involves a complicated (seven-step) process in our CRM tool that is both time-consuming, resource intensive, and difficult to achieve at very short notice. This process will typically involve several staff from different teams; therefore, it can take a long time to compile, sign-off and send a marketing communication. It also involves IT resource to be able send these communications. If one or more of the IT staff are away from the office, this can affect the ability to pull the SQL reports required to populate the required recipients, create the campaign or to be able to load in the recipients for each of the campaigns. Each of these tasks is currently crucial to enable the issue of the communication/campaign. Similarly, limited technical ability across the business restricts our capacity to create or edit the current set of HTML templates. QAA is considering the purchase and implementation of a specialist piece of software that will enable members from any team within QAA and any technical skill level to be able to create, schedule and issue communications as required. We welcome proposals from potential bidders that can provide a single system solution. The attached Excel sheet details the specifics of our requirements for the marketing solution and your proposal should be based on this information. Please also provide indicative costing to support your proposal. In the first instance, we ask that as much information as possible is provided in response to our requirements. Following assessment of all potential bidder responses, we may ask for potential bidders to provide a product demonstration in an open dialogue workshop to demonstrate their potential solution at a time/date to be advised. This exercise is aimed at making informed decisions surrounding future solutions as part of pre-procurement planning and is an essential step before deciding whether to initiate a full project leading to procurement. This pre-procurement market engagement process in no way obliges QAA to commence with any competitive tendering process. QAA is not and shall not in any event be liable for any costs incurred at any time by any person, natural or artificial, participating in this pre-procurement market engagement exercise. Please reply to this notice by emailing Projects@qaa.ac.uk by the response deadline of 5pm on 18th October 2023. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/86f05cd5-49d4-4ed0-9084-a7f2bfbbd0d1 | | Notice type | Market Engagement Notice | | Procurement type | Standard | | Procurement category | Not specified | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Sep 2023 | | Submission deadline | Not specified | | Future notice date | 18 Oct 2023 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planning | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE QUALITY ASSURANCE AGENCY FOR HIGHER EDUCATION | | Locality | GLOUCESTER | | Post town | Gloucester | | Postcode | GL1 1UB | | Country | England | | ITL 1 | TLK South West (England) | | ITL 2 | TLK7 Gloucestershire and Wiltshire | | ITL 3 | TLK73 Gloucestershire CC | | Local authority | Gloucester | | Electoral ward | Westgate | | Westminster constituency | Gloucester | | Delivery location | Not specified | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72212481 - Sales or marketing software development services ## Release History - 21 Sep 2023 at 07:36 - Planning - Market Engagement Notice - https://www.contractsfinder.service.gov.uk/Notice/86f05cd5-49d4-4ed0-9084-a7f2bfbbd0d1 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/86f05cd5-49d4-4ed0-9084-a7f2bfbbd0d1 21st September 2023 - Early engagement notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/4fdf95a8-0b8c-477e-9d61-f58f4b560931 ## Notice URLs - http://www.qaa.ac.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8d43fbb3-0515-4839-a04b-b415337d0e1d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8d43fbb3-0515-4839-a04b-b415337d0e1d.json.