--- title: "Market Research and Audience Development Project" ocid: "ocds-b5fd17-8dc78a4a-9bc3-4c10-bea2-5bd808d0939a" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8dc78a4a-9bc3-4c10-bea2-5bd808d0939a" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8dc78a4a-9bc3-4c10-bea2-5bd808d0939a.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-8dc78a4a-9bc3-4c10-bea2-5bd808d0939a.json" source: "Contracts Finder" current_stage: "Award" buyer: "THE NATIONAL MUSEUM OF THE ROYAL NAVY" published: "2024-07-26" --- # Market Research and Audience Development Project Buyer: THE NATIONAL MUSEUM OF THE ROYAL NAVY Current stage: Award OCID: ocds-b5fd17-8dc78a4a-9bc3-4c10-bea2-5bd808d0939a [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8dc78a4a-9bc3-4c10-bea2-5bd808d0939a) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8dc78a4a-9bc3-4c10-bea2-5bd808d0939a.json) ## Summary The National Museum of the Royal Navy conducted an "Market Research and Audience Development Project" procurement, classified under market research services. The tender's procurement stage is "Award" as of 26th July 2024, with the contract being awarded to Morris Hargreaves McIntyre Limited. The procurement process, which follows an open procedure (above threshold), sought to gain comprehensive insights into brand impact, market penetration, and audience segmentation. The contract's performance location is Portsmouth, with postal code PO1 3NH. Key dates include the tender period ending on 20th January 2023, and the contract running from 6th February 2023 to 28th April 2023. The contract's value was initially estimated between £50,000 and £85,000 but was awarded for £78,330. This tender presents significant business growth opportunities, especially for firms specialising in market research and audience analysis. Small and medium enterprises (SMEs) stand to benefit as the project is deemed suitable for them. The focus areas of brand impact, market penetration, and strategic segmentation are pivotal for businesses looking to expand or refine their market strategies, making this tender particularly attractive for companies experienced in data analytics, consumer behaviour analysis, and strategic planning. The open procurement method ensures a transparent selection process, providing a fair chance for all capable contenders. ## Notice The National Museum of the Royal Navy Operations (NMRN Operations) are looking to appoint the provision of Market Research and Audience Development Services to provide insights on; brand impact and awareness, existing and potential market penetration for on and offline audiences, and a strategic segmentation and prioritisation analysis. Please seek Annex A documentation for a full overview of this market research brief. Clarifications for this tender must be submitted by 1700 (5pm) on 20th December 2022 to tenders@nmrn.org.uk. Extended until 20th January 2023. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/dc181d2c-10df-465e-a92b-28215a728c05 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 26 Jul 2024 | | Submission deadline | 20 Jan 2023 | | Future notice date | Not specified | | Award date | 6 Feb 2023 | | Contract period | 17 Feb 2023 - 28 Apr 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £85,000 | | Lots value | Not specified | | Awards value | £78,330 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE NATIONAL MUSEUM OF THE ROYAL NAVY | | Locality | PORTSMOUTH | | Post town | Portsmouth | | Postcode | PO1 3NH | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ3 Hampshire and Isle of Wight | | ITL 3 | TLJ31 Portsmouth | | Local authority | Portsmouth | | Electoral ward | Charles Dickens | | Westminster constituency | Portsmouth South | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | MORRIS HARGREAVES MCINTYRE | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services ## Release History - 26 Jul 2024 at 15:26 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/dc181d2c-10df-465e-a92b-28215a728c05 - 13 Jan 2023 at 17:21 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/34fffe47-e86c-4d0d-9fb7-a7e88eddfe59 - 16 Dec 2022 at 17:19 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/34fffe47-e86c-4d0d-9fb7-a7e88eddfe59 - 2 Dec 2022 at 11:52 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/34fffe47-e86c-4d0d-9fb7-a7e88eddfe59 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/dc181d2c-10df-465e-a92b-28215a728c05 26th July 2024 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/34fffe47-e86c-4d0d-9fb7-a7e88eddfe59 13th January 2023 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/cbc12a14-001f-4d52-b662-7df1ae7714b1 Invitation to Tender (ITT) notice. - https://www.contractsfinder.service.gov.uk/Notice/Attachment/7efe3828-6394-4172-b5b4-b70bed62b4e8 Frequently Asked Questions about the NMRN's ITT documentation. - https://www.contractsfinder.service.gov.uk/Notice/Attachment/c14efdd1-73a0-4e3b-8880-3df380396464 Scope of Requirement in Full. - https://www.contractsfinder.service.gov.uk/Notice/Attachment/c16e129b-f8fc-4909-a46d-259b501ccd0c Example of an NMRN Services contract that will be used for this contract. It does not represent a final version and should not be interpreted as such, as it will be adapted for this tender. - https://www.contractsfinder.service.gov.uk/Notice/Attachment/2ba0ccc9-8778-419f-8dff-e576dad64acc ## Notice URLs - http://www.nmrn.org.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8dc78a4a-9bc3-4c10-bea2-5bd808d0939a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8dc78a4a-9bc3-4c10-bea2-5bd808d0939a.json.