---
title: "NML Visitor Profiling Survey"
ocid: "ocds-b5fd17-8e023093-0be5-456d-a70c-007c21148039"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8e023093-0be5-456d-a70c-007c21148039"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8e023093-0be5-456d-a70c-007c21148039.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8e023093-0be5-456d-a70c-007c21148039.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL MUSEUMS ON MERSEYSIDE"
published: "2017-05-17"
---

# NML Visitor Profiling Survey

Buyer: NATIONAL MUSEUMS ON MERSEYSIDE  
Current stage: Award  
OCID: ocds-b5fd17-8e023093-0be5-456d-a70c-007c21148039

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## Summary

The National Museums Liverpool is seeking a research company to conduct the "NML Visitor Profiling Survey," aimed at collecting valuable visitor data across its eight venues in the Liverpool City Region. The procurement process, classified under the CPV code for research and development services, is currently in the award stage following an open tender procedure. The tender was published on 8th February 2017, with the tender period closing on 3rd March 2017. The awarded contract commences on 1st April 2017 and runs until 31st March 2018, with a total contract value of £69,000.

This opportunity for businesses specialising in market research and consultancy services can significantly contribute to their growth, particularly for small and medium enterprises (SMEs) that are well-versed in conducting visitor profiling and statistical analysis. Companies that can demonstrate expertise in quantitative survey methodologies and data processing will find this project particularly aligned with their capabilities, as the survey seeks to provide detailed insights on visitor demographics, marketing awareness, and satisfaction levels.

## Notice

National Museums Liverpool is looking to commission a research company to conduct out annual visitor profiling survey throughout our eight venues in the Liverpool City Region. We require the development of a comprehensive quantitative visitor survey package that will provide us with a wealth of information about our visitors. The key data that we would need the survey to provide includes: 1) Basic profiling information * Age and gender of respondent and those accompanying them * Where the respondents live- postcode data * Repeat visits to NML venues * Museum & Gallery visiting habits in general and to NML specifically * Ethnicity breakdown * NS SEC breakdown (and SEG for comparison with historical data) * Levels of disability among respondents 2) Marketing awareness information * How respondents find out about the venues * Awareness of temporary exhibitions 3) Motivational information * How and why respondents decide to visit the venues * Main factors that influence decisions to visit * The appeal of temporary exhibitions 4) Satisfaction with visit * How the visit matches up to prior expectations * How likely respondents are to visit again or recommend to others 5) Media consumption * Main radio station listened too * Main newspaper read * Use of social networking sites A full description and instructions for tender responses are contained within the attachments

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4eb32705-d177-4c7d-a4e6-3e9999d51223 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 May 2017 |
| Submission deadline | 3 Mar 2017 |
| Future notice date | Not specified |
| Award date | 21 Mar 2017 |
| Contract period | 31 Mar 2017 - 31 Mar 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £69,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL MUSEUMS ON MERSEYSIDE |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L2 2JH |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LIVERPOOL CITY REGION LOCAL ENTERPRISE PARTNERSHIP |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 73000000 - Research and development services and related consultancy services
- 79300000 - Market and economic research; polling and statistics
- 92500000 - Library, archives, museums and other cultural services

## Release History

- 17 May 2017 at 08:50 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4eb32705-d177-4c7d-a4e6-3e9999d51223
- 13 Mar 2017 at 16:17 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/897b57d1-c1b5-422b-aa53-4c723f979df5
- 23 Feb 2017 at 15:09 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/897b57d1-c1b5-422b-aa53-4c723f979df5
- 8 Feb 2017 at 15:25 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/897b57d1-c1b5-422b-aa53-4c723f979df5

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4eb32705-d177-4c7d-a4e6-3e9999d51223
  17th May 2017 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/897b57d1-c1b5-422b-aa53-4c723f979df5
  13th March 2017 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/36d7a0da-55f2-4fda-bda0-bd0ee4d78328
  Tender Brief
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/3b2f0ae3-32d1-4257-8d6e-cb9ff7b35748
  Appendix A - Instructions
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/d4dbef81-f327-44bf-bf4f-54494e5afc72
  Form of Tender
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/1d6d9755-fb14-4312-9e1d-b4c71d0bacee
  Questions and Answers
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/0a1cb683-50a3-4e0a-b3f0-87d0e4b6d649
  Sample size and Fieldwork background

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8e023093-0be5-456d-a70c-007c21148039. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8e023093-0be5-456d-a70c-007c21148039.json.