---
title: "BCU Strategic Planning and Media Buying - Full Service Agency - Early Engagement Opportunity"
ocid: "ocds-b5fd17-8e4b1d32-9841-4e20-b549-14eb02e7d6de"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8e4b1d32-9841-4e20-b549-14eb02e7d6de"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8e4b1d32-9841-4e20-b549-14eb02e7d6de.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8e4b1d32-9841-4e20-b549-14eb02e7d6de.json"
source: "Contracts Finder"
current_stage: "Planning"
buyer: "BIRMINGHAM CITY UNIVERSITY"
published: "2020-02-04"
---

# BCU Strategic Planning and Media Buying - Full Service Agency - Early Engagement Opportunity

Buyer: BIRMINGHAM CITY UNIVERSITY  
Current stage: Planning  
OCID: ocds-b5fd17-8e4b1d32-9841-4e20-b549-14eb02e7d6de

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8e4b1d32-9841-4e20-b549-14eb02e7d6de)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8e4b1d32-9841-4e20-b549-14eb02e7d6de.json)

## Summary

Birmingham City University is initiating a procurement process for a contract titled "BCU Strategic Planning and Media Buying - Full Service Agency - Early Engagement Opportunity" within the marketing services industry. The procurement is currently at the planning stage, with an early engagement event scheduled for 26th February 2020. The contract will last for two years, with an option to extend for an additional two years, and all activities will be based in the West Midlands, England. Interested suppliers must express their interest by 5th March 2020, as no documentation will be available until March 2020.

This tender presents significant opportunities for businesses specialising in strategic marketing and media buying, particularly those that can manage campaigns across multiple channels such as social media, television, and online platforms. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate, as their insights and expertise will be invaluable in shaping the tender specifications. Engaging in this process allows companies to demonstrate their capabilities and potentially secure a long-term contract with the university.

## Notice

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online (including SEM, Programmatic, DAX, GDN, Native), Social Media (including Facebook, Instagram, Twitter, Snapchat) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). Please note that the University has an outdoor media supplier therefore, outdoor media buying is excluded from this opportunity. This contract will be for a period of 2 years with an option to extend for a further period of 12 months upto a maximum of 2 years (2+1+1) for the total of a 4 year contract term. This early engagement notice invites suppliers to discuss the requirements and their ability to meet them on 26th February 2020. The engagement will be used to help develop the initial specification. 9:30-11:00 presentation followed by Q&A. To register for this event and to book an appointment by expressing an interest on the in-tend portal project ref: PS005A Marketing Media Buying 2020. Please note, at this stage there will not be any documentation. This is an Early Engagement Notice to understand the market and the capacity within that to start early engagement with suppliers. The tender opportunity and relevant documentation will not be released until March 2020. To register your expression of interest please submit your interest using the University's e-tendering portal, Intend: https://www.in-tendhost.co.uk/bcu/aspx/Home.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3f895f67-fc33-4778-bb91-4486aba58035 |
| Notice type | Market Engagement Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Feb 2020 |
| Submission deadline | Not specified |
| Future notice date | 5 Mar 2020 |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planning |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY UNIVERSITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 7BD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Nechells |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 4 Feb 2020 at 14:31 - Planning - Market Engagement Notice - https://www.contractsfinder.service.gov.uk/Notice/3f895f67-fc33-4778-bb91-4486aba58035

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3f895f67-fc33-4778-bb91-4486aba58035
  4th February 2020 - Early engagement notice on Contracts Finder

## Notice URLs

- https://www.in-tendhost.co.uk/bcu/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8e4b1d32-9841-4e20-b549-14eb02e7d6de. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8e4b1d32-9841-4e20-b549-14eb02e7d6de.json.
