--- title: "Design, Delivery and Evaluation of a Behavioural Marketing and Communications Campaign for West Midlands Combined Authority" ocid: "ocds-b5fd17-8e4c4212-2031-4927-8754-3ec6739b3a2f" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8e4c4212-2031-4927-8754-3ec6739b3a2f" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8e4c4212-2031-4927-8754-3ec6739b3a2f.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-8e4c4212-2031-4927-8754-3ec6739b3a2f.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WEST MIDLANDS COMBINED AUTHORITY" published: "2022-08-16" --- # Design, Delivery and Evaluation of a Behavioural Marketing and Communications Campaign for West Midlands Combined Authority Buyer: WEST MIDLANDS COMBINED AUTHORITY Current stage: Tender OCID: ocds-b5fd17-8e4c4212-2031-4927-8754-3ec6739b3a2f [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8e4c4212-2031-4927-8754-3ec6739b3a2f) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-8e4c4212-2031-4927-8754-3ec6739b3a2f.json) ## Summary The West Midlands Combined Authority is seeking suppliers for the design, delivery, and evaluation of a behavioural marketing and communications campaign to support the government's adult numeracy programme. The contract is worth £650,000 and will run from October 2022 to March 2025. Suppliers will need to engage adults in the WMCA area to improve their numeracy skills and provide support to training providers. The procurement method is an open procedure, and interested bidders can access the tender via the WMCA's Bravo portal. The tender period ends on September 15, 2022. This opportunity is suitable for suppliers with direct-to-consumer experience and expertise in impact evaluations. Businesses experienced in marketing services, behavioural campaigns, and engagement strategies would be well-suited to compete. The contract offers potential for growth in the services sector, especially for SMEs and VCSEs. It provides a chance to contribute to the promotion of adult numeracy skills in the West Midlands region and demonstrate effectiveness in engaging target audiences through innovative marketing approaches. ## Notice The services relating to this procurement are for the design, delivery and evaluation of a behavioural marketing and communications campaign for West Midlands Combined Authority to support "Multiply", the government's new PS560 million adult numeracy programme offering national and local support for people to gain or improve their numeracy skills. WMCA are looking to commission a supplier or partnership of suppliers, with direct-to-consumer experience and a strong track record of delivering high quality impact evaluations. The supplier(s) will design and deliver: - a behavioural marketing and communications campaign that engages adults across the WMCA area in improving their numeracy skills - resources and coordinated support for training providers and other stakeholders involved in Multiply - A robust evaluation that evidences 'what works' in engaging adults in improving their numeracy skills, in order to inform future programmes and policy. The contract will begin in October 2022 and end in March 2025, and will require the contact(s) to: - Extract key audience insights and build actionable personas from data and research. - Develop and deliver a behaviourally-led campaign to engaging adults in activities that develop their maths skills. - Create a suite of marketing and engagement collateral, for use by the CA and its partners, to achieve this strategy. - Deploy those assets to maximum effect through a well targeted media strategy. - Proactively work with and support a range of training providers and other stakeholders involved in Multiply to deliver messages and assets - Robustly evaluate the impact and effectiveness of the campaign - providing interim evaluation reports in March 23 and March 24, and a final evaluation report in March 25 - to shape the ongoing campaign and inform future programmes and policy. Interested bidders can access the tender and associated documentation via the WMCA's Bravo portal at the following link: https://wmca.bravosolution.co.uk/web/login.html ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/34092278-ab85-447b-bd55-76504d4b7cdf | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 16 Aug 2022 | | Submission deadline | 15 Sep 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 11 Oct 2022 - 31 Mar 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £650,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS COMBINED AUTHORITY | | Locality | BIRMINGHAM | | Post town | Birmingham | | Postcode | B19 3SD | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Newtown | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 16 Aug 2022 at 11:41 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/34092278-ab85-447b-bd55-76504d4b7cdf ## Documents - https://www.contractsfinder.service.gov.uk/Notice/34092278-ab85-447b-bd55-76504d4b7cdf 16th August 2022 - Opportunity notice on Contracts Finder - https://wmca.bravosolution.co.uk/web/login.html Access to tender via WMCA Bravo Portal ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8e4c4212-2031-4927-8754-3ec6739b3a2f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8e4c4212-2031-4927-8754-3ec6739b3a2f.json.