---
title: "RBGKEW1333 - Brand Extension project"
ocid: "ocds-b5fd17-8fbf6bd4-58c6-4019-b09b-4bb4c4c0bcfc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8fbf6bd4-58c6-4019-b09b-4bb4c4c0bcfc"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8fbf6bd4-58c6-4019-b09b-4bb4c4c0bcfc.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8fbf6bd4-58c6-4019-b09b-4bb4c4c0bcfc.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDENS, KEW"
published: "2024-10-24"
---

# RBGKEW1333 - Brand Extension project

Buyer: ROYAL BOTANIC GARDENS, KEW  
Current stage: Award  
OCID: ocds-b5fd17-8fbf6bd4-58c6-4019-b09b-4bb4c4c0bcfc

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## Summary

The Royal Botanic Gardens, Kew has completed the award stage for the "RBGKEW1333 - Brand Extension project." This project, classified under marketing management consultancy services (CPV code 79413000), is located in London, UK. The procurement followed an open procedure method, with a tender period ending on 4th September 2024. The contract with a value of £120,000 (GBP) will be executed from 1st November 2024 to 30th September 2027. The project aims to develop Kew's brand strategy, create a positioning strategy, and deliver brand stories to enhance Kew’s global standing as a leading science and conservation organisation. Key dates of interest include the award publication date of 24th October 2024.

This tender presents significant opportunities for business growth, particularly for small and medium-sized enterprises (SMEs) specialising in marketing consultancy services. The focus on brand development and strategic positioning means that agencies with expertise in these areas will be well-suited to compete. This contract allows the winning business, Heavenly Group Ltd, to showcase their capabilities in enhancing the brand identity of a world-renowned institution and to potentially secure future projects by leveraging their success in this high-profile collaboration.

## Notice

Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support. The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/72874b64-df3f-488d-ae33-381e96d590cd |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Oct 2024 |
| Submission deadline | 3 Sep 2024 |
| Future notice date | Not specified |
| Award date | 3 Sep 2024 |
| Contract period | 1 Nov 2024 - 30 Sep 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £120,000 |
| Lots value | Not specified |
| Awards value | £120,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HEAVENLY GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 24 Oct 2024 at 16:00 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/72874b64-df3f-488d-ae33-381e96d590cd

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/72874b64-df3f-488d-ae33-381e96d590cd
  24th October 2024 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=898321498
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8fbf6bd4-58c6-4019-b09b-4bb4c4c0bcfc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8fbf6bd4-58c6-4019-b09b-4bb4c4c0bcfc.json.