---
title: "Market Research and Marketing Strategy Services"
ocid: "ocds-b5fd17-90022d24-ec3c-447f-a5f2-e4e6b31b1919"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-90022d24-ec3c-447f-a5f2-e4e6b31b1919"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-90022d24-ec3c-447f-a5f2-e4e6b31b1919.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-90022d24-ec3c-447f-a5f2-e4e6b31b1919.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "RSSB"
published: "2017-10-13"
---

# Market Research and Marketing Strategy Services

Buyer: RSSB  
Current stage: Award  
OCID: ocds-b5fd17-90022d24-ec3c-447f-a5f2-e4e6b31b1919

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-90022d24-ec3c-447f-a5f2-e4e6b31b1919)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-90022d24-ec3c-447f-a5f2-e4e6b31b1919.json)

## Summary

The procurement process, initiated by RSSB, focuses on "Market Research and Marketing Strategy Services" within the advertising and marketing services industry category. Located in London, the tender has reached the award stage, with an active contract awarded to the supplier 23 RED, valued at £520,000. The contract period commenced on 21st September 2017 and will conclude on 1st July 2020. The procurement method used was an open procedure, with the tender period having ended on 26th July 2017.

This tender presents a significant opportunity for businesses specialising in market research and strategic marketing, particularly those positioned to address the specific needs of the rail sector. Companies that can conduct in-depth market analysis and develop compelling promotional strategies may find themselves well-suited to compete. Given the value of the contract and the focus on talent attraction in a technically demanding industry, businesses that are agile and innovative in marketing approaches could leverage this opportunity to enhance their growth prospects.

## Notice

RSSB wish to embark on a programme of work which will start with market research to identify and validate our target individuals, why they are not attracted to careers in the rail sector and the possible channels to market to the individuals. This will be followed by the development of a strategic and operational plan for promotion and attraction activities to build the supply chain of suitable candidates to enter the rail sector.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3ffe4f73-4fd1-4339-a3b4-add7590b23d3 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Oct 2017 |
| Submission deadline | 26 Jul 2017 |
| Future notice date | Not specified |
| Award date | 25 Jul 2017 |
| Contract period | 20 Sep 2017 - 1 Jul 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £520,000 |
| Lots value | Not specified |
| Awards value | £520,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | RSSB |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2M 2RB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Bunhill |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 23 RED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 13 Oct 2017 at 06:43 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3ffe4f73-4fd1-4339-a3b4-add7590b23d3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3ffe4f73-4fd1-4339-a3b4-add7590b23d3
  13th October 2017 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=275498667
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-90022d24-ec3c-447f-a5f2-e4e6b31b1919. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-90022d24-ec3c-447f-a5f2-e4e6b31b1919.json.