---
title: "Media Buying-London Cancer Screening Campaign"
ocid: "ocds-b5fd17-906c9979-750e-46a1-ae60-c85fb58e58a4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-906c9979-750e-46a1-ae60-c85fb58e58a4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-906c9979-750e-46a1-ae60-c85fb58e58a4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-906c9979-750e-46a1-ae60-c85fb58e58a4.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NHS ENGLAND"
published: "2022-07-01"
---

# Media Buying-London Cancer Screening Campaign

Buyer: NHS ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-906c9979-750e-46a1-ae60-c85fb58e58a4

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-906c9979-750e-46a1-ae60-c85fb58e58a4)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-906c9979-750e-46a1-ae60-c85fb58e58a4.json)

## Summary

The procurement process pertains to the "Media Buying - London Cancer Screening Campaign," conducted by NHS England, located in Leeds, UK. This project falls under the advertising and marketing services category with a total contract value of £720,000. The contract period started on 27th January 2022 and concluded on 31st March 2022. As of 2nd February 2022, the award has been announced as active following a selective procurement method that involved a call-off from a framework agreement. The tender has successfully addressed key issues related to behavioural barriers to cancer screening among target demographics.

This tender presents significant growth opportunities for small and medium enterprises (SMEs) and voluntary, community and social enterprises (VCSEs) specialising in advertising and marketing services. Businesses that focus on outreach and social marketing, particularly those experienced in direct marketing to underrepresented groups, will be well-suited to compete in future contracts of a similar nature. The involvement of stakeholders such as charities and healthcare providers also opens avenues for collaboration and innovation, aligning business strategies with community health initiatives.

## Notice

Media buying will support the delivery of a wider social marketing which will be designed and delivered by M&C Saatchi, Wavemaker and MMC. The campaign will address the removal of behavioural barriers to screening (fatalism; fear/stigma; lack of access to tests) to and enhance the enablers of screening attendance (messages that screening saves lives; advice on what to expect; increased access). The campaign will comprise three components: 1. Pan-London marketing targeting all eligible women (Above the line campaign) 2. Direct Marketing/targeting of low-uptake groups e.g. young women, ethnic minorities, women with learning disabilities 3. Stakeholder engagement with screening providers, charities, cancer alliances ICS's and general practices

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/be0e88ea-2b8d-4f4f-a0fe-5ddeb08640f7 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Jul 2022 |
| Submission deadline | 24 Dec 2021 |
| Future notice date | Not specified |
| Award date | 2 Feb 2022 |
| Contract period | 27 Jan 2022 - 31 May 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £720,000 |
| Lots value | Not specified |
| Awards value | £720,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS ENGLAND |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS2 7UE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MANNING GOTTLIEB OMD |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 1 Jul 2022 at 14:35 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/be0e88ea-2b8d-4f4f-a0fe-5ddeb08640f7
- 4 Mar 2022 at 15:03 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a50a92c8-d78a-4dca-891e-c65034f8e889
- 4 Mar 2022 at 15:00 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/07663a4a-7027-4bb6-acb0-4bf8bb721871

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/be0e88ea-2b8d-4f4f-a0fe-5ddeb08640f7
  1st July 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/a50a92c8-d78a-4dca-891e-c65034f8e889
  4th March 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/07663a4a-7027-4bb6-acb0-4bf8bb721871
  4th March 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-906c9979-750e-46a1-ae60-c85fb58e58a4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-906c9979-750e-46a1-ae60-c85fb58e58a4.json.