---
title: "Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase."
ocid: "ocds-b5fd17-908087c8-817f-4d83-b0fa-db5b38eeaf97"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-908087c8-817f-4d83-b0fa-db5b38eeaf97"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-908087c8-817f-4d83-b0fa-db5b38eeaf97.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-908087c8-817f-4d83-b0fa-db5b38eeaf97.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS"
published: "2025-03-03"
---

# Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.

Buyer: DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-908087c8-817f-4d83-b0fa-db5b38eeaf97

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## Summary

The DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS (DEFRA) has completed a procurement process titled "Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase" under the marketing services category. The procurement began with a tender that closed on 27 February 2025 and the contract was awarded on 28 February 2025. The contract, valued at £850,000, will start on 1 April 2025 and run until 31 March 2026, with activities taking place throughout the United Kingdom.

This tender represents a significant opportunity for businesses involved in marketing and advertising, particularly those specialising in point-of-purchase promotions and digital advertising. With a focus on integrated marketing campaigns such as 'Let's Eat Balanced', 'Love Lamb week', and 'Great British Beef Week', companies with expertise in producing marketing materials like recipe leaflets, digital ads, and retailer magazine advertorials are well-suited to compete. However, since the procurement was conducted via a negotiated procedure without prior publication, the opportunity is most relevant to existing suppliers within the chosen retailers' networks, namely Morrisons, Tesco, ASDA, Sainsburys, Waitrose, Co-op, Aldi, and Lidl.

## Notice

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically and for 2025-2026 areas that AHDB will be purchasing: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/149041cc-2756-4806-aa2c-4e794c6a5a7b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Negotiated procedure without prior publication (above threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Mar 2025 |
| Submission deadline | 27 Feb 2025 |
| Future notice date | Not specified |
| Award date | 28 Feb 2025 |
| Contract period | 31 Mar 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £850,000 |
| Lots value | Not specified |
| Awards value | £850,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MORRISONS, TESCO, ASDA, SAINSBURYS, WAITROSE, CO-OP, ALDI, LIDL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 3 Mar 2025 at 08:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/149041cc-2756-4806-aa2c-4e794c6a5a7b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/149041cc-2756-4806-aa2c-4e794c6a5a7b
  3rd March 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-908087c8-817f-4d83-b0fa-db5b38eeaf97. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-908087c8-817f-4d83-b0fa-db5b38eeaf97.json.