--- title: "21/015 - Creative Strategy and Design Agency Services" ocid: "ocds-b5fd17-908feae8-146b-4a19-a2ac-65038c68aeef" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-908feae8-146b-4a19-a2ac-65038c68aeef" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-908feae8-146b-4a19-a2ac-65038c68aeef.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-908feae8-146b-4a19-a2ac-65038c68aeef.json" source: "Contracts Finder" current_stage: "Tender" buyer: "UNIVERSITY OF PORTSMOUTH" published: "2021-11-16" --- # 21/015 - Creative Strategy and Design Agency Services Buyer: UNIVERSITY OF PORTSMOUTH Current stage: Tender OCID: ocds-b5fd17-908feae8-146b-4a19-a2ac-65038c68aeef [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-908feae8-146b-4a19-a2ac-65038c68aeef) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-908feae8-146b-4a19-a2ac-65038c68aeef.json) ## Summary The University of Portsmouth is inviting tenders for the project titled "21/015 - Creative Strategy and Design Agency Services", classified under advertising and marketing services. This procurement process is currently at the Tender stage, with a submission deadline of 17 December 2021. The estimated value of the contract ranges from £500,000 to £600,000, and the contract is set to commence on 14 February 2022, lasting until 14 February 2024. The tender is part of an open procurement method, indicating that it is accessible to all qualified suppliers. This tender presents a significant opportunity for creative design agencies, particularly those that specialise in multi-channel advertising campaigns and digital media. Businesses that can offer innovative strategies for brand enhancement and audience engagement in the Higher Education sector would be exceptionally well-suited to participate. With the upcoming undergraduate student recruitment campaign as a key focus, there is potential for contractors to showcase their expertise in connecting with target demographics through impactful advertising strategies. ## Notice We are looking for a creative design agency that specialises in creative strategy and its application to multi channel advertising campaigns. Building on our established brand, the University is looking to develop a creative strategy to differentiate itself in the Higher Education marketplace, to grow student numbers, improve brand perceptions and realise its strategic ambitions. Working with a media agency, we run an always on advertising campaign that covers a range of channels. Whilst the campaign does include some out of home and printed channels, there is a significant focus on digital media, including On Demand, YouTube, social media, search, programmatic, gaming and third party HE websites. Our aim is to create an authentic, meaningful campaign that connects with our target audience, utilising the creative options each channel offers. The first key project will be our undergraduate student recruitment campaign, for 2023 entry. We would be looking to develop a campaign strategy and concepts from the end of February 2022, with implementation to market by the end of April 2022. In addition to this flagship campaign, we also run a number of related campaigns throughout the year. These cover postgraduate, faculty, research and general brand awareness. Full details of the requirements are under the Specification section of the ITT. Additional information: To Express an Interest in this project please register on the University of Portsmouth In-Tend webpage and express an interest in this project. Please find the weblink for our webpage below: https://in-tendhost.co.uk/port/ Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1d88aa3b-17f4-4ea7-9a78-fce46d74f168 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 16 Nov 2021 | | Submission deadline | 17 Dec 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 14 Feb 2022 - 14 Feb 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £600,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF PORTSMOUTH | | Additional buyers | UNIVERSITY OF PORTSMOUTH E-TENDERING | | Locality | HAMPSHIRE | | Post town | Portsmouth | | Postcode | PO1 2PR | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ3 Hampshire and Isle of Wight | | ITL 3 | TLJ31 Portsmouth | | Local authority | Portsmouth | | Electoral ward | Charles Dickens | | Westminster constituency | Portsmouth South | | Delivery location | TLJ South East (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 16 Nov 2021 at 18:00 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/1d88aa3b-17f4-4ea7-9a78-fce46d74f168 - 16 Nov 2021 at 17:57 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/1d88aa3b-17f4-4ea7-9a78-fce46d74f168 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/1d88aa3b-17f4-4ea7-9a78-fce46d74f168 16th November 2021 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/port/aspx/ Additional information on how to apply for this contract ## Notice URLs - http://www.port.ac.uk - https://in-tendhost.co.uk/port/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-908feae8-146b-4a19-a2ac-65038c68aeef. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-908feae8-146b-4a19-a2ac-65038c68aeef.json.