---
title: "GSS23492 - The Provision of Strategic Media Planning"
ocid: "ocds-b5fd17-91e2441a-b34c-4381-a054-c31cba5ff8ce"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-91e2441a-b34c-4381-a054-c31cba5ff8ce"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-91e2441a-b34c-4381-a054-c31cba5ff8ce.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-91e2441a-b34c-4381-a054-c31cba5ff8ce.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DESNZ"
published: "2024-05-07"
---

# GSS23492 - The Provision of Strategic Media Planning

Buyer: DESNZ  
Current stage: Award  
OCID: ocds-b5fd17-91e2441a-b34c-4381-a054-c31cba5ff8ce

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## Summary

The Department for Science, Innovation and Technology awarded a contract for the provision of strategic media planning to Wavemaker Limited. The contract, titled "GSS23492 - The Provision of Strategic Media Planning," is part of the business services category, with a value of £750,000 in GBP. The contract was awarded via a selective procurement method, specifically a call-off from a framework agreement. The tender period ended on 31st July 2023, and the contract period spans from 14th October 2023 to 13th October 2025. The buying organisation, DESNZ, is located in Swindon, England.

This tender for strategic media planning services provides opportunities for businesses, especially SMEs, in the marketing and consulting industry. The Department for Science, Innovation and Technology sought to develop media strategy and planning for campaign media activity, making it suitable for businesses with expertise in media planning. The contract award demonstrates a preference for competitive suppliers capable of delivering high-quality services in line with the organisation's campaign objectives. The contract's focus on media strategy creates a niche opportunity for firms specialising in strategic marketing services.

## Notice

The Department for Science, Innovation and Technology had a requirement to appoint a new strategic media planning agency under the Campaign, in order to develop media strategy and media planning for campaign media activity. This contract was awarded via CCS RM6125 - Campaigns Solutions 2: LOT 2 Media Strategy and Planning. Variation 001 - Change to contract start and end dates due to a delay in contract signature.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/822a3446-6e19-408f-9a12-d1ba5ce8cf66 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 May 2024 |
| Submission deadline | 31 Jul 2023 |
| Future notice date | Not specified |
| Award date | 12 Oct 2023 |
| Contract period | 13 Oct 2023 - 13 Oct 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £750,000 |
| Lots value | Not specified |
| Awards value | £750,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DESNZ |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN2 1FF |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Rodbourne Cheney |
| Westminster constituency | Swindon North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 7 May 2024 at 11:02 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/822a3446-6e19-408f-9a12-d1ba5ce8cf66

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/822a3446-6e19-408f-9a12-d1ba5ce8cf66
  7th May 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/3ae37485-bd7b-4246-86c5-ccead76c3453
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/665213ec-1358-4469-bd84-0201370890ed
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-91e2441a-b34c-4381-a054-c31cba5ff8ce. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-91e2441a-b34c-4381-a054-c31cba5ff8ce.json.