---
title: "NAT001-0278 Provision of Services to Develop and Deliver a Local Public Relations Campaigns in the Dundee Area"
ocid: "ocds-b5fd17-923dcc25-a8d7-403b-8f41-0cb881d6f06e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-923dcc25-a8d7-403b-8f41-0cb881d6f06e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-923dcc25-a8d7-403b-8f41-0cb881d6f06e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-923dcc25-a8d7-403b-8f41-0cb881d6f06e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BIG LOTTERY FUND, OPERATING AS THE NATIONAL LOTTERY COMMUNITY FUND"
published: "2019-05-31"
---

# NAT001-0278 Provision of Services to Develop and Deliver a Local Public Relations Campaigns in the Dundee Area

Buyer: BIG LOTTERY FUND, OPERATING AS THE NATIONAL LOTTERY COMMUNITY FUND  
Current stage: Award  
OCID: ocds-b5fd17-923dcc25-a8d7-403b-8f41-0cb881d6f06e

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## Summary

The Big Lottery Fund, operating as The National Lottery Community Fund, is seeking a service provider for the "Provision of Services to Develop and Deliver a Local Public Relations Campaign in the Dundee Area". This procurement falls under the industry category of public relations consultancy services and is currently in the awarded stage, with an active contract valued at £37,500. The tender period closed on 25th September 2018, and the contract is set to commence from 26th October 2018 and run until 29th March 2019. The campaign aims to promote the positive impacts of National Lottery funding within Dundee and relate it to various local projects. 

This opportunity presents significant potential for growth for businesses within the PR sector, especially those familiar with local engagement and community-focused initiatives. Agencies experienced in high-impact PR campaigns that resonate with diverse audiences, including young adults, will be particularly well-suited to compete. As a test-and-learn campaign, the innovative strategies proposed could potentially be scaled to other regions in Scotland, making this a valuable chance for firms looking to expand their reach and influence in public relations and community outreach.

## Notice

The National Lottery Promotions Unit (NLPU) wishes to appoint a service provider to deliver an innovative, high impact, creative and insight driven PR campaign which will generate traditional coverage and digital impact at a local level targeting Dundee and the immediate surrounding areas. The objectives of the campaign will be: - To win the hearts and minds of people in Dundee by showing them the impact National Lottery money has had in the locale through funding to a wide variety of projects, large and small. We want to tap into a sense of pride and recognition that the National Lottery funds local and relevant projects in their community. We want people in Dundee to view the National Lottery as having people at its heart and making extraordinary things happen. - To acknowledge the PS19 million of funding the National Lottery has invested in the V&A Dundee but not focus the campaign on it. Instead we see it as a catalyst to show all the investment into the other arts, education, environment, health, heritage, sport and voluntary/charity projects within the local area and tell the wider impact story of National Lottery funding to Dundee's regeneration. The V&A Dundee is scheduled to launch mid-September. We propose starting our campaign from late October, following the launch, once the noise around it has started to taper off. - To have an overarching theme that would span the campaign lifetime (October 2018 to March/April 2019). - To target Lottery players as our audience (70% of the UK adult population) but we would be looking to target as wide an audience as possible in the Dundee and surrounding area with this campaign. Our baseline research shows that only 34 per cent of people in the Dundee, Perth and Fife area can name one or more projects in their local area. We would like to increase this number. - To provide evidence to our audience of how the National Lottery has changed life for the better in their community. While size and scale is important - and the V&A certainly shows what a large investment looks like - so too is local, small and relevant and the bids should feature projects which resonate with the local audience. - For the successful agency to think carefully about how the campaign can work for young adults (aged 18-25 years-old) and should not apply a one size fits all approach. We know they do not consume media in a traditional fashion and consideration should be given for bespoke activity in this area either through digital influencers, bespoke media partners or other targeted activity. - This will be a test and learn campaign so the bidders should consider how their ideas might be replicated/upscaled to be used in other areas of Scotland further into 2019/20. Service Providers are require to propose: - A PR campaign that takes consideration of the requirements and objectives mentioned in Section 3 above. - Evidence of how the National Lottery

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1b519fb9-87a9-4dc3-8f79-45091b07d7d3 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 May 2019 |
| Submission deadline | 25 Sep 2018 |
| Future notice date | Not specified |
| Award date | 23 Oct 2018 |
| Contract period | 25 Oct 2018 - 29 Mar 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £37,500 |
| Lots value | Not specified |
| Awards value | £32,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIG LOTTERY FUND, OPERATING AS THE NATIONAL LOTTERY COMMUNITY FUND |
| Additional buyers | BIG LOTTERY FUND; SENIOR RESPONSIBLE OFFICER |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC4A 1DE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | City of London |
| Electoral ward | Castle Baynard |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLM Scotland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FRAME CREATIVE PR |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416200 - Public relations consultancy services

## Release History

- 31 May 2019 at 10:55 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1b519fb9-87a9-4dc3-8f79-45091b07d7d3
- 12 Sep 2018 at 14:26 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ff4095da-9328-44a7-9e72-796a6e581965
- 10 Sep 2018 at 11:19 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ff4095da-9328-44a7-9e72-796a6e581965

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1b519fb9-87a9-4dc3-8f79-45091b07d7d3
  31st May 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/ff4095da-9328-44a7-9e72-796a6e581965
  12th September 2018 - Opportunity notice on Contracts Finder
- https://biglotteryfund.bravosolution.co.uk
  Invitation to Tender for the Provision of Services to Develop and Deliver a Local Public Relations Campaign in the Dundee Area
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/f99c580d-e0f8-4eed-a2f9-acda18f0e4c7
  n/a
- https://www.tnlcommunityfund.org.uk
  Invitation to Tender for the Provision of Services to Develop and Deliver a Local Public Relations Campaign in the Dundee Area

## Notice URLs

- https://www.biglotteryfund.org.uk/
- https://www.tnlcommunityfund.org.uk/

## Provenance

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