---
title: "TfL 94523 - Through the Line Strategic Thinking, Creative Development and Production Services Agency"
ocid: "ocds-b5fd17-92fb4cbf-0f0d-4f9c-91a4-709162986ab7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-92fb4cbf-0f0d-4f9c-91a4-709162986ab7"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-92fb4cbf-0f0d-4f9c-91a4-709162986ab7.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-92fb4cbf-0f0d-4f9c-91a4-709162986ab7.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "TRANSPORT FOR LONDON"
published: "2019-08-14"
---

# TfL 94523 - Through the Line Strategic Thinking, Creative Development and Production Services Agency

Buyer: TRANSPORT FOR LONDON  
Current stage: Tender  
OCID: ocds-b5fd17-92fb4cbf-0f0d-4f9c-91a4-709162986ab7

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## Summary

The contract titled "TfL 94523 - Through the Line Strategic Thinking, Creative Development and Production Services Agency" is being offered by Transport for London (TfL) in the advertising and marketing services industry. The procurement process is currently in the Tender stage, with submissions due by 13th September 2019. This contract, valued at £20 million, has a potential duration of up to four years, comprising an initial two-year period with extensions available. The services are to be delivered in London, UK.

This opportunity presents a significant chance for creative agencies that specialise in integrated marketing communications and strategic planning. Businesses that excel in providing through-the-line marketing solutions, particularly those with experience in long-term brand development and behaviour change strategies, would be particularly well-suited to compete. Small and medium-sized enterprises (SMEs) are encouraged to apply, as they can offer innovative approaches that align with TfL's objectives.

## Notice

Transport for London (TfL) requires a contract to be put in place for a creative agency partner; TfL is conducting a competitive tender for this contract for a duration of two (2) years with an option to extend for up to a further two (2) one (1) year options, i.e. a maximum of 2+1+1 years. We are seeking a best-in-class through the line creative agency that will work together with our selected above the line media agency to deliver media neutral integrated behaviour change marketing communications, strategic planning and implementation. Agencies must be capable of long-term, strategic thinking for the TfL brand and across its portfolio, as well as for individual integrated through the line campaign briefs .

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d3f30bc7-7c56-4555-9a4f-d59728295cb4 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Aug 2019 |
| Submission deadline | 13 Sep 2019 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 6 Jun 2020 - 29 Feb 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £20,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR LONDON |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 14 Aug 2019 at 18:13 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/d3f30bc7-7c56-4555-9a4f-d59728295cb4

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d3f30bc7-7c56-4555-9a4f-d59728295cb4
  14th August 2019 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/Advert?advertId=a5f0752d-9dbe-e911-80f8-005056b64545
  Advert

## Notice URLs

- https://tfl.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-92fb4cbf-0f0d-4f9c-91a4-709162986ab7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-92fb4cbf-0f0d-4f9c-91a4-709162986ab7.json.