---
title: "Omnibus Research services"
ocid: "ocds-b5fd17-93c3bf48-d508-41f9-9c5d-3e1d9d6d5468"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-93c3bf48-d508-41f9-9c5d-3e1d9d6d5468"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-93c3bf48-d508-41f9-9c5d-3e1d9d6d5468.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-93c3bf48-d508-41f9-9c5d-3e1d9d6d5468.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NS&I"
published: "2023-06-26"
---

# Omnibus Research services

Buyer: NS&I  
Current stage: Award  
OCID: ocds-b5fd17-93c3bf48-d508-41f9-9c5d-3e1d9d6d5468

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## Summary

The Crown Commercial Services has awarded a contract to Yonder Consulting Ltd for the provision of omnibus research services to NS&I. The tender, with ID 23-D-02-87 and title "Omnibus Research services," falls under the market research services category. NS&I, located at Sanctuary Buildings, 20 Great Smith Street, London SW1P 3BT, sought online, telephone, and face-to-face omnibus services for collecting public opinions and insights on various issues. The tender had a selective procurement method, with a deadline for tender submissions on April 19, 2023. The contract period runs from June 21, 2023, to June 20, 2025.

This tender offers opportunities for market research agencies specialising in omnibus services. Businesses accredited by the Market Research Society and capable of providing robust data sampling representative of the UK adult population are well-suited to compete. The total estimated budget for the contract is £280,000 excluding VAT, spanning up to four years. With a focus on diverse methodologies to capture public opinions, the awarded supplier will need to produce research reports and collaborate closely with NS&I to meet tight deadlines for reviewing and signing off on deliverables.

## Notice

**CONTRACT AWARDED via Crown Commercial Services RM6126 Research and Insights DPS ** NS&I requires a suitable market research agency that specialises in the provision of omnibus research services. NS&I uses omnibus services to help collect bespoke information on the general public's opinions and behaviours with regards to various issues. This information is often used to provide a lifestyle slant to publications NS&I releases (eg press releases) but also to inform business decisions. NS&I also uses omnibus services as a cost effective means of measuring levels of awareness and cut through of its various advertising activities. NS&I requires market research agencies responding to this opportunity to be accredited members of the Market Research Society. This is so that we can be assured the agency will act in accordance with the MRS code of conduct. The services required shall include online, telephone and face-to-face based omnibus services. NS&I has found that different questions are better suited to the different media and therefore NS&I uses different methodologies for different question sets. Sampling needs to be robust and representative of the UK adult population. Data should be able to be broken down by a minimum of the following: * sex; * age band; * Social Economic Group / class; * working status; * region and sub-region (GB, Scotland, Wales, North, Midlands, South; Greater London, Humberside, etc); * marital status; and * presence of children. On occasions NS&I will need additional breaks or analysis to be provided based on the questions run after the main tables have been delivered. On occasions NS&I will also ask the supplier to produce research reports. If this is required, NS&I would brief the supplier on the key objectives and report requirements. The report would usually be in PowerPoint format, and would include an executive summary as well as a full breakdown of the research findings by relevant sub-groups. The supplier will need to be able to check and sign off press releases and reports that use the data at short notice, and within a short time frame. Total lifetime budget is estimated at PS280,000 excluding VAT. This is based on a contract duration of up to four years, in the form of a two year initial term and two discretionary extensions of one year each.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/79cfaa7f-6d4f-4fa6-8504-c7e56f6a4106 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Jun 2023 |
| Submission deadline | 19 Apr 2023 |
| Future notice date | Not specified |
| Award date | 24 May 2023 |
| Contract period | 20 Jun 2023 - 20 Jun 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NS&I |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YONDER CONSULTING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 26 Jun 2023 at 14:46 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/79cfaa7f-6d4f-4fa6-8504-c7e56f6a4106

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/79cfaa7f-6d4f-4fa6-8504-c7e56f6a4106
  26th June 2023 - Awarded contract notice on Contracts Finder
- https://app.panacea-software.com/nsandi/
  Click above to Apply (link to e-procurement portal)

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-93c3bf48-d508-41f9-9c5d-3e1d9d6d5468. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-93c3bf48-d508-41f9-9c5d-3e1d9d6d5468.json.