---
title: "Consumer Experience of Broadband Switching"
ocid: "ocds-b5fd17-93e230e5-451a-4357-8c0b-357873e597aa"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-93e230e5-451a-4357-8c0b-357873e597aa"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-93e230e5-451a-4357-8c0b-357873e597aa.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-93e230e5-451a-4357-8c0b-357873e597aa.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2026-09-14"
---

# Consumer Experience of Broadband Switching

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-93e230e5-451a-4357-8c0b-357873e597aa

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-93e230e5-451a-4357-8c0b-357873e597aa)  
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## Summary

Ofcom commissioned quantitative consumer research into people’s experiences of switching or renewing fixed broadband services, whether purchased as a standalone service or as part of a bundled package. The work falls within market research services (CPV 79310000) and is delivered for Ofcom in London, England. It is a services requirement concerned with consumer behaviour and experiences in the fixed broadband market. Businesses with expertise in designing and delivering robust quantitative studies for telecommunications, consumer services, switching behaviour or customer experience would find the subject matter relevant. The buyer is Ofcom, the UK communications regulator, and the requirement is suitable for small and medium-sized enterprises and voluntary, community and social enterprises.

This procurement has been awarded and the tender is complete. Ofcom ran a mini-competition through its Market Research Framework Agreement, with tenders due by 17 August 2026 at 17:00. The contract was awarded to Critical Research Ltd on 3 September 2026 for £55,432.80, and runs from 9 September 2026 to 31 January 2027. The award covers the full quantitative research requirement. The opportunity was evaluated through the framework mini-competition process; the published information identifies the procurement route and scope but does not set out separate scoring weightings or detailed evaluation criteria. The selected supplier is a London-based small enterprise.

For businesses that did not win this procurement, the award signals a defined requirement for quantitative research on broadband switching and renewal, including bundled communications products. A credible competitor for comparable work would need to design research that captures consumer experiences clearly, distinguish standalone broadband from bundled packages, and produce reliable evidence for a communications regulator. Relevant strengths include telecommunications or broadband market knowledge, consumer-experience research, questionnaire design, sampling and fieldwork, quantitative analysis, and concise reporting for policy or regulatory decisions. Experience managing research for public bodies and delivering within a framework mini-competition would also strengthen future competitiveness. The requirement is appropriately sized for an SME or VCSE with suitable research capability and capacity.

## Notice

To conduct quantitative consumer research to explore experiences of switching or renewing fixed broadband services as standalone or part of a bundled package.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/24527d03-8cc6-4d86-a5e1-d249519a7139 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Mini Competition via Ofcom Market Research Framework Agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 3 Sep 2026 |
| Contract period | 9 Sep 2026 - 31 Jan 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £55,432 |
| Lots value | Not specified |
| Awards value | £55,432 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Postcode area | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Critical Research |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 14 Sep 2026 at 09:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/24527d03-8cc6-4d86-a5e1-d249519a7139

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/24527d03-8cc6-4d86-a5e1-d249519a7139
  14th September 2026 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://ofcom.bravosolution.co.uk/web/login.shtml

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-93e230e5-451a-4357-8c0b-357873e597aa. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-93e230e5-451a-4357-8c0b-357873e597aa.json.